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1、互联网网络营销外文文献翻译(含：英文原文及中文译文)文献出处：PeterKenzelmann.TechnicalConsultancyinInternationalization[J].InternationalMarketingReview,2006,4(3):20-29.英文原文ThetechnicalbasisofnetworkmarketingPeterKenzelmannNetworkmarketingisbasedonthetechnologyinfrastructureofcomputernetwo
2、rktechnology,asrepresentedbyinformationtechnology.Computernetworksofmoderncommunicationstechnologyandcomputertechnologytotheproductofcombiningitindifferentgeographicregionsandspecializedcomputerequipmentforexternalinterconnectionlinesofcommunicationintoalarge
3、,powerfulnetworks,thusenablingalargenumberofcomputerscaneasilytransmitinformationtoeachother,sharehardware,software,dataandotherresources.Andnetworkmarketingiscloselyrelatedtothecomputernetworktherearethreetypes:theInternet,ExtranetandIntranet.Thetheoreticalb
4、asisforthenetworkmarketingTheoreticalfoundationofnetworkmarketingisdirectmarketingnetworktheory,networktheoryofrelationshipmarketing,marketingtheoryandnetworksoftwaretointegratemarketingtheory.(A)DirectResponseNetworkMarketingTheoryInternetmarketingasaneffect
5、ivedirectmarketingstrategy,networkmarketingthatcanbetestedandmeasurableandcanbeevaluatedandcontrolled.Therefore,thecharacteristicsoftheuseofnetworkmarketing,youcangreatlyimprovetheefficiencyofmarketingandmarketingdecision-makingeffectivenessoftheimplementatio
6、n.Directmarketingtheoryisthe20thcentury,oneofthe80'stheconceptofeye-catching.DirectMarketingAssociationoftheUnitedStatesforitsdefinitionis:"aplacetoproduceanymeasurableresponseand(or)usetheStockExchangereachedoneormoreadvertisingmediamarketingsysteminteractio
7、n."DirectlyMarketingthekeytothetheorythatnetworkmarketingisthatitcanbetested,measurable,canbeevaluated,whichafundamentalsolutiontoevaluatetheeffectofthetraditionaldifficultiesinmarketingandmarketingformorescientificdecision-makingpossible.(B)thenetworktheoryo
8、frelationshipmarketingRelationshipMarketingisagreatimportancesince1990bythemarketingtheory,whichmainlyincludestwobasicpoints:Firstofall,inthemacrolevelwillberecognizedthatthescopeofmarket
