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《A Study on the C-E Translation of Advertisement under the Guidance of Functional Equivalence 功能对等理论指导下广告语的英译研究 (2)》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、AStudyontheC-ETranslationofAdvertisementundertheGuidanceofFunctionalEquivalence功能对等理论指导下广告语的英译研究ThesisStatementWithChina'senteringWTO,globalizationhasalsoaffectedtheworldofadvertising.Advertisementtranslationasatypeofinterculturalcommunicationandasaresultofinternationalcommunicationgradua
2、llyattractsthetranslator'sattention.ThisresearchaimsatimprovingtheapproachestotheEnglishtranslationofChineseadvertisementandpointsoutthatNida'sFunctionalEquivalenceisoneofthemostappropriatetheoriesforEnglishtranslationofChineseadvertisements.ThisthesisanalyzesEnglishtranslationofChinesead
3、vertisementsundertheguidanceofNida'sFunctionalEquivalencefromfiveperspectives,namely,textualperspective,lexicalperspective,syntacticalperspective,rhetoricalperspectiveandculturalperspective.Thisthesisisdividedintofourchapters.Chapter1worksastheintroduction.Chapter2isliteraturereview.Chapt
4、er3dealswiththeEnglishtranslationofChineseadvertisementsundertheguidanceofNida'sFunctionalEquivalencetheoryandChapter4isthesummaryofthethesis.AStudyontheC-ETranslationofAdvertisementundertheGuidanceofFunctionalEquivalence1.Introduction1.1BackgroundofthestudyIncontemporarysociety,advertise
5、mentcanbeseeneverywhere.Advertising,asamajormeansofconveyinginformation,isplayinganessentialroleinbusinessworld.Becominganindispensablepartofourdailylife,itservesasachiefsourceofinformation.Afterthecarryingoutofopening-uppolicyandChina'senteringintotheWTO,advertisinghasbecomeapowerfulappr
6、oachforthoseChinesecompaniestopromotetheirproductsaswellaspenetrateintooverseamarket.However,becauseofthelingualdiscrepanciesandculturaldifferences,anadvertisementsometimesmaynotnecessarilybeacceptedandunderstoodbyreceiversinaforeignculture,partlybecauseofinappropriatetranslation.Therefor
7、e,asaspecialbranchoftranslationdiscipline,advertisementtranslationisgainingmoreandmoreimportance.Advertisementtranslationisdifferentfromotherkindoftranslationduetoitspragmaticstylewithcommercialvalue.Advertisementsaimatattractingconsumers'attention,satisfyingtheirco
