莱坊-上海商铺市场报告2018第三季度.docx

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1、RETAILmARkETREpoRTQ32018研究报告RESEARCHSHANGHAI上海商铺市场报告2018第三季度SHAngHAiREtAilMARKEtREPORtQ32018RESEARCHPRIMESTREETSHOPRENTS&FIGURE1Shanghaiground-floorretailrentsinprimeareasRENTINCREASEDBY1.9%TORMB55PERSQMPERDAYINQ32018TheShanghairetailpropertymarketwasacti

2、vewiththeopeningsofseveralnewshoppingmalls.Theconsumerdemandofphysicalstoresimprovedduetotheentryofvariousnewretailexperientialstores.PRICESAsstreetshoprentswereliftedduetothegradualtenant-mixadjustmentsofNanjingEastRoadandHuaihaimiddleRoad,theQ-o-Qgrowthr

3、ateofprimestreetshopswashigherthanthatofshoppingmalls.Theaverageground-floorofmajorshoppingmallsincreasedslightlyby0.5%toRmB62.4persqmperday,whilstthatofprimestreetshopsincreasedby1.9%toRmB55.0persqmperday.InQ3,thegrowthpaceofaverageground-floorrentofshoppi

4、ngmallsin60RMB/sqm/day55504540353025Inthethirdquarter(Q3),sixshoppingmallsofficiallyopenedorsoftopened.ThreeofthemaresituatedatHuangpuareactivelyexpandinginChina,tryingtoexplorenewretailstoreoperatingmodel.Inthefourthquarter(Q4),weexpectnon-coreareasrema

5、inedsameasthatincoreareas.Theaverageground-floorrentofshoppingmallsinnon-coreareas20Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3200720082009201020112012201320142015201620172018District,twoinpudongandoneinXu

6、hui,bringingapproximately415,000sqmofnewretailspacetothemarket,down15.3%comparedwiththepreviousquarter.Theaverageground-floorrentinShanghai’sprimeretailareasincreased1.1%quarter-on-quarter(Q-o-Q)toRmB58.7persqmperday(seeTable1).InQ3,theoverallvacancyrateofm

7、ajorshoppingmallsfell0.4percentagepointfromthepreviousquarterto14.4%(seeTable1).InQ3,withtheopeningofseveralnewretailmallsandrenovatedmalls,agoodnumberofnewretailstoresemerged.Themarketwitnessedtheopeningofabatchofmedium-sizedmulti-brandboutiquestores.Domes

8、ticfashionbrandsTABlE1retailrentsinShanghai’sprimeretailareaswillincreasesteadily.Amongst,theaveragerentsofmajorshoppingmallswillincreaseby2%Q-o-Qandstreetshopsmayremainstable.Inthecomingdays,newretai