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1、LessonSeven SalesPromotionContentsTeachingObjectivesConsolidationAnalysisofSampleLettersSomeWritingPrinciplesTeachingObjectivesThroughlearningthislesson,studentsaresupposedtobeableto:1.Identifytheformatofsalespromotionletters.2.Mastertheprincipilesofsalespromotionletters.3
2、.Commandusefulexpressionsonsalespromotion.4.Writesalespromotionletterscorrectly.AnalysisofSampleLettersAnalyzethestructureofthosetwosampleletters,andpayattentiontothoseimportantexpressionsaboutsalespromotion.SampleⅠ:ElectronBeamWeldersSampleⅡ:PackagingMachinerySampleⅠ:Elec
3、tronBeamWeldersapproachn.接近,走进,方法,步骤,途径,通路vt.接近,动手处理,接洽，要求vi.靠近e.gAsyouapproachthetown,you’llseethecollegeontheleft.Sheapproachedthebankforaloan.approachsbabout/forsthapproachsbaboutdoingsthoutletn.出口,出路,销路，销售途径e.gbestoutlet/findoutletforsthSampleⅠ:ElectronBeamWeldersregar
4、dingprep.关于，至于e.gShehassaidnothingregardingyourrequest.regardvt.认为，视作，看待n.注意，关心，尊重，致意，问候e.gregardsthasin/withregardto关于，至于literaturen.文献，文学，著作，说明书e.gillustratedliterature/salesliteratureasfaras…beconcerned就…而论e.gAsfarasourpriceisconcerned,itisbest.SampleⅡ:PackagingMachiner
5、yheadquarterv.以...作总部,设总公司于...headquarters(abbr.HQ)n.[U+sing./pl.v.,C]司令部，总部e.gThefirm’sheadquartersis/areinLondon.datebackto[datefrom]从...时就有,回溯到,远在...(年代)inexcessofadv.超过,较...为多e.gsupplyinexcessofdemandlooktov.照看,注意,指望Someprinciplesforsalespromotionletters’writingEmphasi
6、zethebenefitsratherthanthefeaturesoftheproductorservice.Useactivevoiceinpicturingthereaderenjoyingtheuseorperformanceoftheproductorservice.Focusononeofthemainappeals.Someprinciplesforsalespromotionletters’writingUseapromotionpiece(eg.Anenclosedbrochure)toillustratethedetai
7、lsoftheproductorservice.Specifytheactionbyprovidingthewaysofobtainingtheproduct.Subordinatetheprice,unlessitisanobviousbargain,bymentioningitaftermostofthebenefitshavebeenlisted.Consolidation1.CaseAnalysisAnalyzeonesalespromotionletter,andthefollowingpointsareforreference:
8、howtoattractthecustomershowtocreateinterestanddesirehowtoofferconvictionhowmotivateaction
