promotion strategy-2

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1、Six-MonthIntegratedMarketingCommunicationsPlanToSupportMarketingPromotionofOrientalPlazaCo.,Ltd.9ContentsOfficeandApartmentPromotion¨ChinaDailyAdvertorialsColumn¨Sponsorships:-Co-sponsorPhoenixSatelliteTVProgram-SponsorAGolfCompetition-SponsorCRIProgramBranding¨In-flightPromotion¨TaxiDriversPromoti

2、onMediaRelations¨MediaTour9OfficeandApartmentPromotionChinaDailySupplementObjectivelImproveOrientalPlaza’sofficeandapartmentbrandawarenesslDeliverOrientalPlaza’slatestinformationtothetargetreadersTargetaudiencelExpatriateandlocalseniorexecutivesProgrammelProduceafullpagesupplementeachmonthinBusines

3、ssectionofChinaDaily.Durationisrecommendedatleastforsixmonths.lSupplementcontentsincludelatestnews,companydynamicsandspecialreviewlArrangejournalistsofChinadailytointerviewandvisitOrientalPlazaonaregularbasiclChinadailywilldraftarticlesonofficebuildingandapartmentandapprovebyOrientalPlazaandEBAlDis

4、tributethesupplementinluxurybusinesslimousinesviaShouQiTaxiCompanyBudgetlCost-Fullpagecolourfulsupplement:140,000RMB/issue@6=840,000RMB-PlaceChinaDailysupplementinLuxurybusinesslimousines:1RMB/car/day@660@6=118,800RMBlProjectfee:50,000RMB/issue@6=300,000RMBMediaProfileChinaDailySupplementfeaturesex

5、planatoryphotosandstoriesonlocalinvestmentopportunities,theavailabilityofresourcesanddescriptionsoftouristattractionsetcwithacirculationof300,000.ItsChinaDailySupplementiswellreceivedbyadministrativeinstitutions,enterprisesandbusinesspeople.9OfficeandApartmentPromotionCo-sponsorprogramonPhoenixSate

6、lliteTVObjectivelEnhanceOrientalPlaza’sofficeandapartmentbrandawareness.lPresentOrientalPlazaasthepreferredone-stopservicesofficeandapartmenttowersinBeijing.TargetaudiencelSeniorexecutivesandsuccessfulbusinessmenProgrammelCo-sponsor“ADatewithLuYu”Programor“BusinessJourney”onPhoenixTVlCo-sponsorrigh

7、tsandinterestsincludesponsorpromotags,opening&closingtitlesandbreakbumpers.lProvideadbroadcaststatusandanalysisreportfromPhoenixTVBudgetlCost-Co-sponsor“ADatewithLuYu”programfor6months:2,250,000RMB-Co-spons