on the promotion of fresh products

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1、OnthepromotionofFreshProducts　　【Abstract】Inthispaper，thejointstrategyofthesinglecyclefreshproductaboutinventoryandpromotionisconsidered，andtheorderpromotionjointdecisionmodelisestablished.Bytheinitialprocurement，promotionstartingtime，discountsalespromotioneff

2、orts，iterativemethodofbeststrategyisobtainedandretailersgetthemaximumbenefits.Throughnumericalsimulationexample，thepaperanalyzestheeffectsontheobjectivefunctionanddecisionswhichareexertedbythechangesofparametersofdeterioratingrate.Theresultsshowthatthesmaller

3、deteriorationrate，thelaterpromotionstartingtime；Theresultsofthispaperhavereferencevalueforthestorageandpromotionoffreshproducts.　　【Keywords】Freshproducts；Promotion；Pricediscount；Deterioration；Promotionstartingtime　　0Introduction　　Inrecentyears，therequirements

4、offreshproductsareincreasing.Sotheinventorymanagementoffreshproductsismoreimportant.Meanwhilesomescholarslaunchedstudiesontheinventoryandsalesoffreshproducts.Thepreliminaryresearch6resultsareasfollows：Wee[1]constructaninventorymodelundersomeconditionsthatprod

5、uct’slifeissubjectedtodoubleparameterweibulldistribution.Weeandyu[2]foundouthowquantitydiscountaffectedtheinventorystrategiesofretailers.Monahan[3]studiedquantitydiscountproblemfromtheperspectiveofsuppliers.Tersine[4]studiedthetemporarypricediscountandpresent

6、edOTOS（onetimeonlysale），thenTersine[5]alsoproposedageneralizedEOQmodelwhichwasgiventemporarypricediscounts；　　Currentlyinthestudyofinventorymodelonpricediscountdecision，thedemandrateismostlyassumedtobeprice-relatedfunctionswithoutconsideringtheeffectsoffreshne

7、ssondemand.Therefore，thispaperintroducestheconceptoffreshnesstoportraythefreshnessofproductsandtoresearchtheimpactoffreshnessinventoryandsalesstrategies.　　1Problemdescription　　Thejointdecisionproblemoffreshproductsonorderandsaleinventoryandpromotioncanbeviewe

8、dasasingle-cycleinventoryproblem.Businessesarrangepromotions（e.g.，price，etc.）atanappropriatetimesothattheycanmakethemaximumprofitaftersellingoutattheendofcycle.　　2Modelassumptionandsymbol