“三生小筑”旧物品牌与包装设计

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1、·changethenegativeimpressionoftheoldthingsdirtyandmessy,establishanostalgic,emotional,warm,environmentallyfriendlybrandimage,helpsguidethepublicofgreenconsumption,andpromotingdeveloplow-carbonlife,thennotonlybringsocialbenefitsbutandeconomicbenefits.Keywords

2、:branddesign,packagingdesign,oldthings,emotionaldesignIII···-···目录摘要............................................................................................................................ⅠABSTRACT.........................................................

3、.............................................................Ⅱ第一章绪论..................................................................................................................11.1课题设计的来源及意义...............................................................

4、..................11.1.1设计创作背景......................................................................................11.1.2设计创作的意义..................................................................................21.2课题的理论依据....................................

5、.........................................................21.3课题研究的内容与方法.................................................................................51.4课题的难点与创新点.....................................................................................6第二章旧物品牌

6、的市场调研......................................................................................72.1旧物品牌的市场现状.....................................................................................72.2二手物品的包装形式分析......................................................

7、.......................9第三章旧物品牌与包装设计的课题实践................................................................113.1品牌设计方案策略.......................................................................................113.1.1品牌定位策略........................................

8、.............................................113.1.2品牌标志等VI设计方案...................................................................123.2包装设计的方案策略..................................................