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1、商务英语中跨文化交际下的语用失误商务英语中跨文化交际下的语用失误Internationalbusinessnegotiationsintheimportandexporttradeplaysaveryimportantrole.Andininternationalbusinessnegotiations,theinterpreterbark,becauseofinterpretingaccurateornotisanimportantfactorinthesuccessofthenegotiations。Incross-culturalmunicat
2、ion,althoughsomestronglanguageskills,butoftennotappropriateanddecentuseofthelanguage,thelackofappropriatelanguagelanguageunicationbarriers,resultinginbothhardtomunicatemisleading,andevenleadunintendedconsequences,thisistheso-calledlanguagemistakesphenomenon. One,pragmaticsdefi
3、nitionandtypesoferrors PragmaticFailurereferstoverbalmunicationbolrelationship,buttospeakthes,socialconventions,orsubstandardspace,donotlookattheobject,regardlessofthemunicationeachother'sidentity,status,occasion,etc.,contrarytotheuniqueculturalvaluesinthetargetlanguage,sothat
4、themunicationisinterruptedorfails,resultinginmunicationcannotachievethedesiredresultsordoesnotmeetthesatisfactorymunication. PragmaticFailuresaredividedinto: 1.Pragmaticlanguagemistakes.Referstodonotunderstandthedeeplayersofthesurfaceofthetargetlanguagepragmaticsimplication
5、ofPragmaticFailure.Languagelearnersusethetargetlanguage(forEignlanguage)doesnotmeettheforeignlanguageofthetribe'slanguagehabitsorapplytheexpressionofthemothertongue. 2.SocialPragmaticFailure.Meanstheerrorsduetodifferentlanguageandculturalbackground.Itandtalktotheidentityofboth
6、sidesofthelanguagedomainofthesession,topicfamiliarity,andotherfactors.SocialPragmaticFailureintheprocessofcross-culturalmunication.Itisnotbecauseofthepragmaticsoflanguageskillslacking,butthesocio-culturalduetothelackofcapacity.InotheraticFailurefromdifferentpointsofvieousinatio
7、n.merceexchanges,socialexchangesasaentcontextdifferentunderstandingofthediscourseistakes. Tberandalot.Someassimilation,oftenencounteratthenegotiatingtable,skimming,continuousenon,sometimesacpaniedbyanon-standardsyntax.Inaddition,anumberoffunctionunicationepeoplefromnon-English
8、speakingcountries.English-speakingArab-Americanbusines
