分析宜家的国际战略

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1、分析宜家的国际战略-->分析宜家的国际战略-TheAnalysisonInternationalstrategyofIKEA1.0ExecutiveSummaryRetailindustry,eetsthedemandsofconsumersdirectly,isoneofthefastestgroportantpillarindustryinthesociety,andcanreflectthedegreeofregionaleconomicdevelopmentandsocialprosperity.Amongstallkindsofretai

2、lindustries,homeretailingisespeciallysignificant.cDonaldandKFCtofoodindustryorartandCarrefourtodepartmentstore.3.0InternationalstrategyanalysisDaportantstageinitscontinuingintegrationintoaconsumerdrivenyintheretailsector.Retailingisshiftingfrombeingthesalesagentformanufacturin

3、gandagriculturetobetheproductionagentforconsumers.Thelateststageofretailerinternationalizationhasbeenfacilitatedbythefundamentalinnovationinretailingationandmunicationtechnologies.Retailerinternationalizationthereforecanbeseenyandinthemore-->focusedtemporaldiscourseoftheshapin

4、gofretailingthroughsuccessiveinnovations.(Daarkets,toattaineconomicsofscaleandtoextendthelifecycleofaproducteverypanyarketssince1973.IKEAhasfolloodeofinternationalisation,firstenteringintoneighbouringcountriesandmarketsilarculturaltraditionsandlanguage,beforemovingintoothermor

5、eexoticmarketsonothercontinents.ConquerEuropeToday,IKEAisaroundthehult,Sopened.ThefirstIKEAstoreopenedinSillioncroentIKEAalldomesticmarketitstarteditstheNorthernEurope.AfirsttraceadeinZurich,SancethereprovidedtheintentionforIKEA’ssustaineddevelopmentinEurope.Afterthatitmovedto

6、GermanyelandofIKEASanyKampradsentamanagerteamincludingthepersonostsuccessfulpanyinGermanyin1979.ThesuccessinNorthernEuropearketrapidly.In1981,IKEAadvancedtooscow.SofarEuropehadbeenfullyintegratedintotheterritoryofIKEA.