the absence of women's discourse power in public advertising

《the absence of women's discourse power in public advertising》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、Theabsenceofwomen'sdiscoursepowerinpublicadvertising-->Theabsenceofen'sdiscoursepoodernmercialsocietygbdsxlpromotion,beesmoreandmoreflavoredbyadvertisersandvendors.Inalargenumberofads,itssubjectisoftentheyoung,beautifulen.Advertisingisamercialpromotion,

2、alsoameansofculturalmunication,hoen’simagethereexistssomeerrors(Cook,1992).Male-basednatureofvisualcultureistoputmenandenintothemodelof‘see’and‘seen’,thismodelnotonlymakestheenbeetheaestheticobject,ornamentalobjectineyesofmen,butalsobeesaprojectionofmal

3、edesire.TableofContents1.Introduction32.Occasionsoftheappearanceofen’simageinadvertising43.Performanceofen’simageincontemporaryadvertising54.Reasonsforthelackofen’sdiscourseinadvertising54.1Fromtheperspectiveofaudiences54.2Fromtheperspectiveofhegemony64

4、.3Fromtheperspectiveofneendations9References115.ConclusionandremendationsInmodernsociety,advertisingisasocialandculturalageofsexinadvertisingisthereproductionofexistingsocialideology,andcaninturnaffecttheformation,changeanddevelopmentofsocialideology.Th

5、etypicalen’simageinadvertisingontheonehandisthereflectionofthetraditionalculturalvaluesandtheideologyofmaledomination;ontheotherhand,thestereotypesonenarenotchangedinatimelymannerinationofadvertisingontheen’simage,andmakebetteruseofadvertisingtoachievee

6、conomicandsocialbenefits,topromotethedevelopmentofoursociety.ReferencesBaldageryaspoldevelopmentofselfefficacyinyoungen.VisurrlmunicationQuarterly,6,pp.3-7.Cook,G.(1992).Thediscourseofadvertising.Routledge.Hoijer,B.(2004).Thediscourseofglobalpassion:the

7、audienceandmediareportingofhumansuffering.MediaCultureSociety,26(4),pp.513-531.Elliott,R.,Jones,A.,Benfield,A.andBarloerPolicy,18(2-3),pp.187-217.Ferrante,C.L.,Haynes,A.M.andKingsley,S.M.(1988).Imageofenintelevisionadvertising.JournalofBroadcastingElect

8、ronicMedia,32(2),pp.231-237.Kates,S.M.andShaen.JournalofAdvertising,28(2),pp.33-49.