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1、买家的讨价还价能力的竞争结构，行业集中度，音量大小，转换成本和访问信息的程度。目前，客户有一个较低的所有者程度的访问信息，因此，供应商的议价能力强。Thebargainingpowerofbuyersisrelatedtothecompetitivestructure,industryconcentration,volumesize,switchingcosts,andtheextentofaccessinformation.Atthepresent,thecustomershavealowerownerdegreeofaccessinformation,thuss
2、uppliersbargainingpowerisstrong.Forexample,CheZhanfeiworksforBluePower,acompanywhichprovidessupportformodifiedcars.Hesaid,"Wemostlydisplayturboandbrakes.Theturboisthepowersourceofthecar.It'swherethespeedcomesfrom.Butit'snotenoughtohavespeedonly,sowealsodisplaybrakesthathavehighsecurity
3、http://uklunwen.cn/hrm/2274.htmlratings."Obviouslythiskindoftechnologyandinformationofmodificationishardtounderstandbycommonconsumers.Ontheotherhand,itisnominallythestatusoftwosidesareequalinalleconomicactivities,butinfactinacompetitivemarket,thebuyer'sbargainingpowerisalsostrong,andli
4、vingindominantmarketposition.Notmentionedthatthenormativeoperationofthemarketisnotenough,thepowerofthebuyersisthelargestoneinthemarket,ithastherightofacceptconcessions,discountsandotherrights.Therefore,nomatterwhichmodificationproviders,mustoperatebasedonbrand,stronginternalstrength,an
5、dstrengthentheinternalandexternalpublicrelations,inordertoimprovethebargainingpowerwiththesuppliereffectively,andimprovemarketcompetitiveness.替代品的威胁4.1.4ThethreatofsubstitutesThethreatofsubstitutesoftendependsonthreefactors:theavailabilityofhttp://uklunwen.cn/hrm/attractiveprices;thesa
6、tisfactiononquality,performance,andotherimportantaspects,thedifficultyofbuyersturntosubstitutes(includingtheswitchingcosts).FortheGustoCompany,alternativesubstitutesmaybethemodificationclubs,whichhavenotindependentoperationanddidnotparticipateinmarketcompetition.Forthesealternativesubs
7、titutes,theirthreatisonlytemporary,becauseoncetheclubsclarifiesitshardtodevelopment,itwillnaturallymovetowardprofessionalvehiclemodificationproviders.安索夫成长矩阵来分析市场战略的趣味4.2UsingAnsoffGrowthMatrixtoanalyzethemarketstrategyofGustoBasicallytheChinesevehiclemodificationmarketstartedinthebe
