资源描述：
《samsung 3g feasibility study on campus marketing strategy in china美国组织行为学硕士毕业论文》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、Samsung3GFeasibilityStudyonCampusMarketingStrategyinChina美国组织行为学硕士毕业论文-->AbstractThetopicofmyarticleistomakeastrategyforSamsunginordertooccupythemarketshareincampusmarketinChina.ThegoalistoestablishthebrandandcreateagoodimageofSamsunginordertocultivatethepotentialloyalusersofcampus.A
2、strategyIcollectedispletedthroughtheanalysisofdata,arketinvestigation,makingconcretestrategyandconclusion.PracticumAisdesignedtodoresearchonmarketinginformation,yplan.TheconcernofmytopicistheSamsung3GFeasibilityStudyonCampusMarketingStrategyinChina.Collegestudentsptioninthefuture,esp
3、ecially,美国组织行为学硕士毕业论文inthehigh-endconsumergoodsmarket.PracticumBaimstomakeaneffectivestrategyofcampus'marketforSamsunginChina.RationaleforPracticumProject:IhavesungElectronicspanyinChinaasmarketingmanagerofsouthsung,although,hasachievedgreatsuccessinChina,stillhastoconfrontanychallen
4、ges,suchascorepetitorsinthehandsetindustryandcontinuouschangingtrendstoconsumerpsychologyandbehaviorsalongy,etc.Thissituationindicatesthatthepanyhasbeenonthe“bottleneck”ofdevelopment,eansmaintaininganddevelopingcorepetenciesplayinganimportantrole.SincestudyingtheMAOMprogram,Ihavebeen
5、applyingtheideastodevelopSamsung3GcampusmarketingstrategiesinChina,proveitscorepetencies.Thisisypropositionalstrategiesmake.IsungandthearketofChina,andfocusonpusmarketingstrategiesforSamsung.Therefore,Ithinkitsignificantthatthepanyisabletooverethechallengesinfuture.PracticumAThefirst
6、partoftheprojectconsistsofresearchingthepilinginformation,yplan.ItincludesresearchingthemajorcurrentsituationofChinainhandsetmarketandhistoricalstrategiesofSamsung.Ontheonehand,itintroducesthesituationofChineseteleoperators—ChinaTele,ChinaMobile,andChinaUni.Ontheotherhand,Isung.Final
7、ly,IamgoingtoanalyzetheponentsofSamsungSpusmarketyselfindicatesthat3GmarketisaneffectivechannelfordevelopmentofSamsung,andthereforethereisfullofpositivepossibilitiesforthepanytoexpanditsbusinessinthefield.PracticumBInPracticumB,theinformationgatheredfromtheresearchoteanddevelopcorepe
8、tencystrateg
