外文翻译---流行趋势预测

外文翻译---流行趋势预测

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时间:2018-11-10

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1、附录(外文文献)原文TrendpredictionTrendpredictioninformationismuchbroaderthan‘fashionprediction’inthatitmaynotbespecificallyrelatedtofashion.Trendsarerecordedandtrendpredictors(lookingforpatternsofhumanbehaviour,indicatingchangingmarketsornewconsumerneeds)constantlymonitorthemediaandsociety.Manyindustries

2、usetrendpredictiontoforecastrelevantchangesandplanproductdevelopment,forexampletheinterestinallthingsspiritualwasforecastbyFaithPopcorn,initiallyinthe‘PopcornReport’andwasdevelopedandcontinuedin‘Clicking’.Spiritualityisseenintheinterestofsuchthingsas‘FengShui’whichisapopularapproachtointeriordesi

3、gn.Bookstoresnowhaveshelvesdedicatedtospirituality,asindividualslookinwardstodiscoverthemselvesinafast-movingworld.Thefashionpredictionconsultancyreliesonexpertsinavarietyoffieldsforitsstructure.Theyhavepersonnelallovertheworldtohelpingatheringintelligence.Thefull-timestaffingofaconsultancygenera

4、llyconsistsoftheeditorwhocreatesthecompanyphilosophy.Thepublisher,onthetechnicalside,putstheinformationtogether.Theretailingandmerchandisingprofessionalsandfashiondirectorsworkonconsultancyforindividualclients,byapplyingthegeneralfashiontrendsmorespecificallytotheirneeds.Theymustbeskilledin,andaw

5、areof,avarietyofmarkets.Thiscould,forexample,involvedevelopingexclusivecollectionstrategies,conceptsanddesignsforspinners,weavers,textileprinters,men’s,women’sandchildren’sgarments,shoeandaccessorymanufacturersandforretailer’sprivatelabels.Theymayalsobeexpectedtosellsubscriptionstothepublications

6、tonewclients.Theobjectiveistoworkcloselywiththeclienttodeterminetheirconcerns,goalsandpotentialcustomerswithaviewtotailor-makingadesignsolution.Thesuccessofpredictioncompaniesreliesonpinpointingtrendsanddevelopingtheseforindividualmarketsattherighttime!Trendsmaybeaffectedbysocial,cultural,politic

7、alandeconomicmoods,aswellasevolutionsinlifestyle,technologicaldevelopments,mediaandretailing.Thisinformationistappedandrecordedbyinternationalcorrespondentswhoprovideup-to-dateintelligencefromfashioncapitals,suchasLond

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