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1、附录(外文文献)原文TrendpredictionTrendpredictioninformationismuchbroaderthan‘fashionprediction’inthatitmaynotbespecificallyrelatedtofashion.Trendsarerecordedandtrendpredictors(lookingforpatternsofhumanbehaviour,indicatingchangingmarketsornewconsumerneeds)constantlymonito
2、rthemediaandsociety.Manyindustriesusetrendpredictiontoforecastrelevantchangesandplanproductdevelopment,forexampletheinterestinallthingsspiritualwasforecastbyFaithPopcorn,initiallyinthe‘PopcornReport’andwasdevelopedandcontinuedin‘Clicking’.Spiritualityisseeninthei
3、nterestofsuchthingsas‘FengShui’whichisapopularapproachtointeriordesign.Bookstoresnowhaveshelvesdedicatedtospirituality,asindividualslookinwardstodiscoverthemselvesinafast-movingworld.Thefashionpredictionconsultancyreliesonexpertsinavarietyoffieldsforitsstructure.
4、Theyhavepersonnelallovertheworldtohelpingatheringintelligence.Thefull-timestaffingofaconsultancygenerallyconsistsoftheeditorwhocreatesthecompanyphilosophy.Thepublisher,onthetechnicalside,putstheinformationtogether.Theretailingandmerchandisingprofessionalsandfashi
5、ondirectorsworkonconsultancyforindividualclients,byapplyingthegeneralfashiontrendsmorespecificallytotheirneeds.Theymustbeskilledin,andawareof,avarietyofmarkets.Thiscould,forexample,involvedevelopingexclusivecollectionstrategies,conceptsanddesignsforspinners,weave
6、rs,textileprinters,men’s,women’sandchildren’sgarments,shoeandaccessorymanufacturersandforretailer’sprivatelabels.Theymayalsobeexpectedtosellsubscriptionstothepublicationstonewclients.Theobjectiveistoworkcloselywiththeclienttodeterminetheirconcerns,goalsandpotenti
7、alcustomerswithaviewtotailor-makingadesignsolution.Thesuccessofpredictioncompaniesreliesonpinpointingtrendsanddevelopingtheseforindividualmarketsattherighttime!Trendsmaybeaffectedbysocial,cultural,politicalandeconomicmoods,aswellasevolutionsinlifestyle,technologi
8、caldevelopments,mediaandretailing.Thisinformationistappedandrecordedbyinternationalcorrespondentswhoprovideup-to-dateintelligencefromfashioncapitals,suchasLond