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1、附录(外文文献)原文TrendpredictionTrendpredictioninformationismuchbroaderthan‘fashionprediction’inthatitmaynotbespecificallyrelatedtofashion.Trendsarerecordedandtrendpredictors(lookingforpatternsofhumanbehaviour,indicatingchangingmarketsornewconsumerneeds)constantlymonit
2、orthemediaandsociety.Manyindustriesusetrendpredictiontoforecastrelevantchangesandplanproductdevelopment,forexampletheinterestinallthingsspiritualwasforecastbyFaithPopcorn,initiallyinthe‘PopcornReport’andwasdevelopedandcontinuedin‘Clicking’.Spiritualityisseeninth
3、einterestofsuchthingsas‘FengShui’whichisapopularapproachtointeriordesign.Bookstoresnowhaveshelvesdedicatedtospirituality,asindividualslookinwardstodiscoverthemselvesinafast-movingworld.Thefashionpredictionconsultancyreliesonexpertsinavarietyoffieldsforitsstructu
4、re.Theyhavepersonnelallovertheworldtohelpingatheringintelligence.Thefull-timestaffingofaconsultancygenerallyconsistsoftheeditorwhocreatesthecompanyphilosophy.Thepublisher,onthetechnicalside,putstheinformationtogether.Theretailingandmerchandisingprofessionalsandf
5、ashiondirectorsworkonconsultancyforindividualclients,byapplyingthegeneralfashiontrendsmorespecificallytotheirneeds.Theymustbeskilledin,andawareof,avarietyofmarkets.Thiscould,forexample,involvedevelopingexclusivecollectionstrategies,conceptsanddesignsforspinners,
6、weavers,textileprinters,men’s,women’sandchildren’sgarments,shoeandaccessorymanufacturersandforretailer’sprivatelabels.Theymayalsobeexpectedtosellsubscriptionstothepublicationstonewclients.Theobjectiveistoworkcloselywiththeclienttodeterminetheirconcerns,goalsandp
7、otentialcustomerswithaviewtotailor-makingadesignsolution.Thesuccessofpredictioncompaniesreliesonpinpointingtrendsanddevelopingtheseforindividualmarketsattherighttime!Trendsmaybeaffectedbysocial,cultural,politicalandeconomicmoods,aswellasevolutionsinlifestyle,tec
8、hnologicaldevelopments,mediaandretailing.Thisinformationistappedandrecordedbyinternationalcorrespondentswhoprovideup-to-dateintelligencefromfashioncapitals,suchasLond
