西安威斯汀酒店swot分析

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1、TheWestinXi'anGroupnumberSixGroupmembers王晓宁Annie林倚薇Dorothy聂硕丘Nelson刘婷TinaClassHCM131AbstractWestinHotelsisanupscalehotelchainownedbyStarwoodHotels&ResortsWorldwide.Thebusinessphilosophyofthehotelisindividualrenewalandinstinctive.Followingthosecorevalues,itattractsmoreandmorepeoplecometoth

2、ehotelyearbyyear.Inthisarticle,usingtheSWOTanalysistoanalyzethefourfactorsofWestinXi'an,thatisthestrengthsweaknessopportunitiesandthreats.Thensumupthehotelmanagementstatusquo.Atthesametime,makesomestrategiesbycombiningthefourfactorsandgivereasonableadvices.Keyword：WestinSWOTStrategyCatalo

3、gWestinhotelbrandisintroduction1History1Today1SWOTanalysisontheXi'anWestin3WhatisSWOTanalysis3TheStrengths3StrategicLocation3BigBanquet3BusinessHotel3Theweakness3Envoysofthehoteldesign3Internalsystem4HotelStaff-turnover4Theopportunities4GDPanditgrowthrate4Thethreats5Morecompetitions5Fours

4、trategies6SO-takingadvantageandopportunity6WO-takeopportunityandminimumweakness6ST-maintainadvantageandavoidthreats7SPGmembershipcard7Pricefavorable7Productmixed7Salespromotiononholiday8Adverting8Onlinemarketing8Publicrelationandsponsorshipmarketing8WT-minimumweaknessandavoidthreats9Concl

5、usion101Tokeepourownadvantage.102Cooperatewithuniversities,traininghotelpersonneltosolveshortageofworkers.103Combinedwiththedevelopmentofmarketeconomy,presentthenewproductstothemarket.104Cutcosts,reduceinflationmakesthehotelexpensesincreased.11Jobsummary12Westinxi'ananalysisreportWestinho

6、telbrandisintroductionHistoryIn1930,SevertW.ThurstonandFrankDuparofSeattle,Washingtonmetunexpectedlyduringbreakfastatadiner.Bothcompetinghotelowners,thetwobeganinconversationandeventuallydecidedtoformastrategicalliance.With17properties,ofwhich16wereinWashington,theyjoinedPeterandAdolphSch

7、midtandestablishedWesternHotels.Earlymanagementdevelopedeachpropertyindividually.Aftermorethantwodecadesofrapidgrowth,promptinganamechangein1954toWesternInternationalHotels,manyofitspropertiesweremergedintoasinglecorporatestructurein1958,andthecompanywentpublicin196