西安威斯汀酒店swot分析

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1、TheWestinXi'anGroupnumberSixGroupmembers王晓宁Annie林倚薇Dorothy聂硕丘Nelson刘婷TinaClassHCM131AbstractWestinHotelsisanupscalehotelchainownedbyStarwoodHotels&ResortsWorldwide.Thebusinessphilosophyofthehotelisindividualrenewalandinstinctive.Followingthosecorevalues,itattractsmoreandmorepeoplecometotheh

2、otelyearbyyear.Inthisarticle,usingtheSWOTanalysistoanalyzethefourfactorsofWestinXi'an,thatisthestrengthsweaknessopportunitiesandthreats.Thensumupthehotelmanagementstatusquo.Atthesametime,makesomestrategiesbycombiningthefourfactorsandgivereasonableadvices.Keyword：WestinSWOTStrategyCatalogWes

3、tinhotelbrandisintroduction1History1Today1SWOTanalysisontheXi'anWestin3WhatisSWOTanalysis3TheStrengths3StrategicLocation3BigBanquet3BusinessHotel3Theweakness3Envoysofthehoteldesign3Internalsystem4HotelStaff-turnover4Theopportunities4GDPanditgrowthrate4Thethreats5Morecompetitions5Fourstrateg

4、ies6SO-takingadvantageandopportunity6WO-takeopportunityandminimumweakness6ST-maintainadvantageandavoidthreats7SPGmembershipcard7Pricefavorable7Productmixed7Salespromotiononholiday8Adverting8Onlinemarketing8Publicrelationandsponsorshipmarketing8WT-minimumweaknessandavoidthreats9Conclusion101

5、Tokeepourownadvantage.102Cooperatewithuniversities,traininghotelpersonneltosolveshortageofworkers.103Combinedwiththedevelopmentofmarketeconomy,presentthenewproductstothemarket.104Cutcosts,reduceinflationmakesthehotelexpensesincreased.11Jobsummary12Westinxi'ananalysisreportWestinhotelbrandis

6、introductionHistoryIn1930,SevertW.ThurstonandFrankDuparofSeattle,Washingtonmetunexpectedlyduringbreakfastatadiner.Bothcompetinghotelowners,thetwobeganinconversationandeventuallydecidedtoformastrategicalliance.With17properties,ofwhich16wereinWashington,theyjoinedPeterandAdolphSchmidtandestab

7、lishedWesternHotels.Earlymanagementdevelopedeachpropertyindividually.Aftermorethantwodecadesofrapidgrowth,promptinganamechangein1954toWesternInternationalHotels,manyofitspropertiesweremergedintoasinglecorporatestructurein1958,andthecompanywentpublicin196