The application of the figure of speech in advertisement English 英语专业毕业论文

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1、ContentsAbstract ................................................................IKeyWords ...............................................................IIntroduction ............................................................1I. Advertisement............

2、............................................2A.TheDefinitionofAdvertisement ......................................2B.TheFunctionofAdvertisement ........................................3II. Rhetoric ...........................................................

3、3A.TheDefinitionofRhetoric ...........................................3B.TheFunctionofRhetoric .............................................4III. AnAnalysisofRhetoricinEnglishAdvertisement.................. 4A.Simile.........................................

4、...................... 4B.Metaphor .............................................................5C.Pun ..................................................................6D.Personification...................................................... 8E.Parallelism 

5、..........................................................10F.Rhyme ................................................................10GParody-------------------------------------------------12Hconstant------------------------------------------------13IRepet

6、ion--------------------------------------------------14Conclusion...............................................................15Acknowledgements........................................................ 16Bibliography........................................

7、.................... 16TheapplicationofthefigureofspeechinadvertisementEnglishAbstract     Advertisementisapopularculturalphenomenoninpeople’sdailylife.Itnotonlyprovidestheinformationaboutproductsandstimulatesthepurchasingpower,butalsoenrichespeople’sideolo

8、gicallife.Rhetoricisonekindofimportantexpressivedeviceinlanguage.Itreferstointerpretingabstractandcomplexideasorprocessesthroughsimpleandconcretemethods.Sincerhetoricisfullofimagination,itcanpromotethe