The function and skill of rhetoric in English advertising 英语专业毕业论文

《The function and skill of rhetoric in English advertising 英语专业毕业论文》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、ThefunctionandskillofrhetoricinEnglishadvertising【Abstract】Withthedevelopmentofsociety,advertisinghaspenetratedintoeverycornerofourlife.Asawayofpropagatingandtransmittinginformation,itsrolecannotbeunderestimatedbecauseitisnotonlyanartfultechniqueinpersuadingpeopletobuy,butalsograd

2、uallyhasbecomeamustforsocialcommunicationwhichinturninfluencesthedevelopmentofsocietyandeconomy.AfterChinaenteringWTO,moreandmoreadvertisementsappearinthemarketsandusevariousskillsofrhetoricinadvertisingwhichmadeitslanguagevividandnovel.andfullydisplayingtheparticularcharmingchara

3、cteristicinadvertisingEnglish.Apparently,thetranslationofbrandnamesalsobecomemoreandmoreimportant.Therefore,throughthoroughandtheoreticalstudiesontheskillsofrhetoricandtranslationapproachesofEnglishadvertisingwillhelpimproveboththeunderstandinganddesigningofsuccessfuladvertisement

4、s.thispaperisintendedtohelpreaderbetterunderstand、appreciateandtranslateEnglishadvertisements.【KeyWords】Skillsofrhetoric;advertisingEnglish;translatingapproaches.【摘要】随着社会的发展，广告已经渗透到我们生活的每一个角落。作为一种宣传和传递信息的方式，它的作用是不能低估的，因为它不仅仅是在用巧妙的方法说服人们购买商品，而且也逐渐成为社会的沟通工具影响着社会经济的发展。中国加入WTO后，越来越多的广

5、告出现在市场上并且它们还运用各种修辞手法，使广告的语言变得更加生动、新颖和有节奏，充分展示了广告语言的魅力。自然而然，广告英语的翻译也就变得更加重要了，因此，通过对修辞手巧和翻译方法的彻底学习，能够帮助我们提高对广告的理解和设计能力。本文意在帮助读者更好地理解、欣赏和翻译广告英语。【关键词】修辞技巧;英语广告;翻译ContentsAbstract[English]------------------------------------------------------------------------------ⅠAbstract[Chinese]--

6、---------------------------------------------------------------------------ⅡIntroduction---------------------------------------------------------------------------------------1ChapterⅠThefunctionandskillofrhetoric--------------------------------------------------------11.1Simile--

7、----------------------------------------------------------------------------------------------------11.2Personification-------------------------------------------------------------------------------------------31.3Rhyme--------------------------------------------------------------

8、---------------------------------