Pragmatic Failure in Cross-cultural CommunicationCauses and Countermeasures

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1、跨文化交际中的语用失误：原因及对策PragmaticFailureinCross-culturalCommunication:CausesandCountermeasuresAbstract:Withtherapiddevelopmentofglobalizationandfrequentcontactsamongdifferentcountries,cross-culturalcommunicationisbecomingmoreandmoreimportantandbecomesoneofthemostfrequentandsignificantactivitiesinthetwenty-

2、firstcentury.However,peoplefromdifferentcountriesmayhavedifferentbeliefs,values,attitudesandworldviews.Theymayusetheirownculturalvalues,beliefsandattitudestounderstandtheotherswhohavedifferentculturalbackgrounds.Asaresult,pragmaticfailurewillcomeintobeingandbringmanyobstaclesintocross-culturalcommun

3、ication.Incross-culturalcommunication,duetonegativetransfer,differentculturalconnotations,culturalvalues,socialnorms,andimproperforeignlanguageteachingintheclassroom,pragmaticfailurecanhardlybeavoided.Tocultivatethelearners’pragmaticcompetenceandtoimprovetheawarenessofculturaldifferencesofthelearner

4、sarealsoimportanttoreducepragmaticfailureincross-culturalcommunication.Keywords:cross-culturalcommunication；pragmaticfailure；causesandcountermeasures摘要：随着全球化进程的加快，跨文化交际越来越成为当今世界重要活动之一。但是，由于交际者可能来自于不同文化，他们不了解异族文化的特点，各自遵循的信念、价值观、世界观等也不尽相同，经常会在跨文化交际中出现语用失误，影响跨文化交际的成功进行。在跨文化交际中，由于不适当的文化迁移，不同的文化解读、价值观念，社

5、会习俗，及不当的外语教学方法，语用失误几乎不可避免。培养学习者的语用能力及提高学习者的文化差异意识，可有效地减少跨文化交际中的语用失误的发生。关键词：跨文化交际；语用失误；原因及对策第15页共13页ContentsⅠ.Introduction…………………………………………………..…………….…1Ⅱ.LiteratureReview…………………………………………….………………2Definitionstosometerms…………………………………………………….21.Cross-culturalcommunication………………………………………...22.Pragmatics………

6、………………………………………………………..23.Pragmaticfailure……………………………………………………...….2Ⅲ.ClassificationofPragmaticFailure…………………………………......3A.Pragmalinguisticfailures…………………………………….……………..31.Pronunciationandintonation…………………………….……………32.Vocabulary……………………………………………………….………33.Grammar……………………………………………………………….44.Text…...

7、.....................................................................................................4B.Social-pragmaticfailure………………………….…………………….…..51.Address……………………………………………….……………..…52.Greetings…