On Persuasive Function of Pragmatic Vagueness in Advertising Language

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1、语用模糊在广告语言中的劝说功能OnPersuasiveFunctionofPragmaticVaguenessinAdvertisingLanguageContentsAbstract……………………………………………………………………...1Keywords……………………………………………………….……...........1I.Introduction…………………………………………………………….....2II.PragmaticVaguenessandAdvertisingLanguage…………

2、…...............3III.TheoreticalFrameworkoftheThesis……………..………………...41.Verschueren’sLinguisticAdaptationTheory…………………................42.Grice’sTheoryofConversationalImplicature…………………..............63.Searle’sIndirectSpeechActsTheory…………………..…….………....7IV.A

3、nalysisofPragmaticVaguenessinAdvertisingLanguage……….....81.Definingthenotionoflinguisticmanipulation…………………………..82.Linguisticmanipulationforpragmaticvaguenessinadvertisinglanguage…91)Linguisticmanipulationatphoneticlevel………………….…………..92)Linguisticmanipulat

4、ionatlexicallevel………………….……………103)Linguisticmanipulationatsyntacticanddiscourselevel………………133.Functionsofpragmaticvaguenessinadvertisinglanguage……………….161)Increasingtheattentionvalueandmemoryvalueoftheadvertisinglanguage………………………………………………….……….162)Enhancin

5、gtheflexibilityoftheadvertisinglanguage………………….173)Improvingtheappropriatenessoftheadvertisinglanguage…………….174)Condensingtheadvertisinglanguage………………………………..175)Creatingrhetoricalandaestheticaleffects……………………………..18V.Conclusion……………………………………………………….......

6、......18References………………………………………………………………….18Abstract:Advertisingissomethingthatweareallexposedtoalmosteveryday.Itisalsosomethingthatislikelytoaffectmostofusinanumberofdifferentspheresofourlives.Advertisingtakesmanyforms,butinmostofthemlanguageisofcrucial

7、importance.Thewordingofadvertisementsis,inmostcases,carefullycraftedtomeetparticularends.Sometimesitisintendedtoinform,butmoreoften,andmoreimportantly,topersuadeandinfluence.Inmodernsociety,nobodyisimmunefromadvertising.Weareaffected,moreorless,byadvertisi

8、ng.Itisworthwonderinghowadvertisingsucceedsingrabbingourattention,arousingourcuriosityandthentriggeringouraction,andhowweareinfluencedandpersuadedgradually,unconsciously,butsurely.Thisisjustwhatthethesistries