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1、CulturalDifferencesinTrademarkTranslation1.IntroductionWiththedevelopmentofeconomyglobalization,moreandmoreproductsrushedintotheinternationalmarket,itgivesconsumersenoughspacetomakechoices.Therefore,thefirstimpressionofaparticularproductontheconsumerswillhaveafar-reachingeffect.Asaproduct
2、indomesticmarket,thefirstimpressionismostlyproducedbyitstrademark,whileforthoseinoverseasmarket,bythetrademarktranslation.Anovelandpropertranslationoftrademarkcancatchtheattentionofconsumersatthefirstsight,arousetheircuriosityandinterest,andfurtherstimulatetheirexpectationsanddesire.While
3、someimpropertranslationcannotfunctionwellandconveythenecessarymessagestothetargetconsumers,whichwillunfavorablyaffectthemarketpromotion.However,trademarktranslationisnoteasy,differentnationshavedifferentcultures,culturedeeplyinfluencespeople’sattitudetotheirlife,evenconsuming.Theculturald
4、ifferencesbetweentheoriginaltextandthetargetlanguageoftenleadtosomebarriersintranslation.Translationwithoutdealingwellwithbarriersistoresultinculturallossormisunderstanding.So,itisofgreatimportancetofindoutthedifferencesinculture.Thispaperattemptstoexploresomeculturaldifferencesintrademar
5、ktranslationreflectedinsocialbackground,valuesystems,customsandhabits,thensomestrategiesandtechniqueswouldbeadoptedintrademarktranslation.2.CultureTrademarkTranslation2.1DefinitionofCultureCulturediffersfromeachotherandeachcultureisunique.Astoitsdefinition,theirownconditionstodeveloptheco
6、rrectroad,themaximumtoavoidinvestmentrisk,gainprofit.(three)vigorouslypromotethebrand.Toestablishbrandawareness,awarenessoftheuseofbrand,brandvalue,brandacquisitionperformance,enhancethecompetitivestrength.Concentratedmanpower,carefulplanning,packagingandpublicityofanumberofunique,marketi
7、nfluenceandcoverageofthebrand,theimplementationofkeybreakthroughs,toenhancethecompetitivestrength,walkingbusinessroadthecompetitionofalienationandcharacteristics,thepursuitofstabilityanddevelopmentofthemarket.(four)topromotetheintegrationofresources.Tofurtherbroaden
