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1、1.Objectives2.http://ebusiness.mit.edu/urban/papers/prestest%20market%20evaluation%20(jmr%201978).pdf(市场调研)3.Inthe"Report1",IhavelearnedCafédeCoralandMcDonald's,organizationalbehavior,preciselybecausetheyareverysuccessfulorganization,andwhatevertheyhaveorwhatthepl
2、acewhereitisweakinthisreportIwillanalyzethetwoorganizationsunderthestrengthandoffermyopinion.2.AnalysisandcomparisonforCafédeCoralandMcDonald's2.1ComparetheStrengthsinmanagementpracticesInMcDonaldThelevelisstrict,buthardwork,greatopportunitiesforemployees.McDonald
3、'sintroducedthesystemofhardwork,thisisapsychologicalcontract,employeeswantmorerewardhardwork,thecompanyisgiventheopportunity,aslongasyouarewillingtocometowork,yougetmoremoney,benefitsorpromotion.Thismotivationisverystraightforwardandobjective,hegivesadirecttargeto
4、fthestafftomaketheirowninternalstruggleforthehighergoal,hetoldthestaff,aslongastheefforttoreturnthere,itwillnotmakeMcDonald'sthevitalityoftheorganizationstop,thatisintheMcDonald'sstaffwillprobablyhavenomentalstruggle,butmostpeoplewouldthinkofgoingtoworkharderforhi
5、gherpay,soMcDonald'scompetitivenesswillalwaysmaintainacertainlevel,whichisMcDonald'sstrongplaceinthemotivation.Inthe"Report1",IusedtothinkthatMcDonald'sleadershipstyleisdemocraticstyle,sothattheMcDonald'sleadershipcaneasilyreceiveforeignviews,anddemocracywillmaket
6、hecompanymoreunited,everyonewillhave"thecompanyalwaysstarttheirownpartofthe"idea,theorganizationwillhaveagreatercohesionandcompetitiveness,istheso-calleddrawoncollectivewisdom,theleadershipofthecompany'sdecisiontoreducethechanceoferror,thecompany'sdevelopmentisben
7、eficial,itisMcDonald'sintheleadershipthestrong.Inhumanresourcesmanagement,becausetheverydirectandclear,soastogiverecruitstoestablishaclearobjective,andeasytorecruitstaffbecauseemployeesunderstandtheirreasonsforenteringMcDonald's.AndMcDonald'shumanresourcesmanageme
8、ntistoattractyoungpeoplehaveastrongfightingspirittojointhecompanyvibrant,thisisMcDonald'sinhumanresourcesmanagementstrengths.Inthecorporateculture,McDon
