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1、伟大的领袖如何激励行动/simon_sinek_how_great_leaders_inspire_action.htmlHowdoyouexplainwhenthingsdon'tgoasweassume?Orbetter,howdoyouexplainwhenothersareabletoachievethingsthatseemtodefyalloftheassumptions?Forexample:WhyisApplesoinnovative?Yearafteryear,afteryear,afteryear,they'remoreinnovativethana
2、lltheircompetition.Andyet,they'rejustacomputercompany.They'rejustlikeeveryoneelse.Theyhavethesameaccesstothesametalent,thesameagencies,thesameconsultants,thesamemedia.Thenwhyisitthattheyseemtohavesomethingdifferent?WhyisitthatMartinLutherKingledtheCivilRightsMovement?Hewasn'ttheonlymanwh
3、osufferedinapre-civilrightsAmerica.Andhecertainlywasn'ttheonlygreatoratoroftheday.Whyhim?AndwhyisitthattheWrightbrotherswereabletofigureoutcontrol-powered,mannedflightwhentherewerecertainlyotherteamswhowerebetterqualified,betterfunded,andtheydidn'tachievepoweredmanflight,andtheWrightbrot
4、hersbeatthemtoit.There'ssomethingelseatplayhere.AboutthreeandahalfyearsagoImadeadiscovery,andthisdiscoveryprofoundlychangedmyviewonhowIthoughttheworldworked.AnditevenprofoundlychangedthewayinwhichIoperateinit.Asitturnsout--there'sapattern--asitturnsout,allthegreatandinspiringleadersandor
5、ganizationsintheworld,whetherit'sApple,orMartinLutherKingortheWrightbrothers,theyallthink,actandcommunicatetheexactsameway.Andit'sthecompleteoppositetoeveryoneelse.AllIdidwascodifyit.Andit'sprobablytheworld'ssimplestidea.Icallitthegoldencircle.Why?How?What?Thislittleideaexplainswhysomeor
6、ganizationsandsomeleadersareabletoinspirewhereothersaren't.Letmedefinethetermsreallyquickly.Everysingleperson,everysingleorganizationontheplanetknowswhattheydo,100percent.Someknowhowtheydoit,whetheryoucallityourdifferentiatedvaluepropositionoryourproprietaryprocessoryourUSP.Butvery,veryf
7、ewpeopleororganizationsknowwhytheydowhattheydo.Andby"why"Idon'tmean"tomakeaprofit."That'saresult.It'salwaysaresult.By"why"Imean:what'syourpurpose?What'syourcause?What'syourbelief?Whydoesyourorganizationexist?Whydoyougetoutofbedinthemorning?Andwhyshouldanyonecare?Well,asar
