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1、HowgreatleadersinspireactionHowdoyouexplainwhenthingsdon'tgoasweassume? Orbetter,howdoyouexplain whenothersareabletoachievethingsthatseemtodefyalloftheassumptions? Forexample: WhyisApplesoinnovative? Yearafteryear,afteryear, they'remoreinnovativethanalltheircompetition. Andyet,they'rejustacomput
2、ercompany. They'rejustlikeeveryoneelse. Theyhavethesameaccesstothesametalent, thesameagencies, thesameconsultants,thesamemedia. Thenwhyisitthattheyseemtohavesomethingdifferent? WhyisitthatMartinLutherKingledtheCivilRightsMovement? Hewasn'ttheonlymanwhosufferedinpre-civilrightsAmerica, andhecerta
3、inlywasn'ttheonlygreatoratoroftheday. Whyhim? AndwhyisitthattheWrightbrothers wereabletofigureoutcontrolled,poweredmanflight whentherewerecertainlyotherteams whowerebetterqualified,betterfunded-- andtheydidn'tachievepoweredmanflight, andtheWrightbrothersbeatthemtoit. There'ssomethingelseatplayhe
4、re.1:17Aboutthreeandahalfyearsago,Imadeadiscovery. AndthisdiscoveryprofoundlychangedmyviewonhowIthoughttheworldworked, anditevenprofoundlychangedthewayinwhichIoperateinit. Asitturnsout,there'sapattern. Asitturnsout,allthegreatinspiringleadersandorganizationsintheworld, whetherit'sAppleorMartinLu
5、therKingortheWrightbrothers, theyallthink,actandcommunicatetheexactsameway. Andit'sthecompleteoppositetoeveryoneelse. AllIdidwascodifyit, andit'sprobablytheworld'ssimplestidea. Icallitthegoldencircle.2:07Why?How?What? Thislittleideaexplains whysomeorganizationsandsomeleadersareabletoinspirewhere
6、othersaren't. Letmedefinethetermsreallyquickly. Everysingleperson,everysingleorganizationontheplanet knowswhattheydo,100percent. Someknowhowtheydoit, whetheryoucallityourdifferentiatedvalueproposition oryourproprietaryprocessoryourUSP. Butvery,veryfewpeopleororganizationsknowwhytheydowhattheydo.
7、 Andby"why"Idon'tmean"tomakeaprofit."That'saresult.It'salwaysaresult. By"why,"Imean:What'syourpurpose? What'syourcause?What'syourbelief? Whydoesyourorganizationexist? Whydoyougetoutofbedinthemorning? Andwhyshouldanyonecare?
