A Brief Analysis of the Translation and Culture in English Ads(浅析广告翻译与文化)

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1、ABriefAnalysisoftheTranslationandCultureinEnglishAds浅析广告翻译与文化ContentsAbstract：21.CharacteristicsofEnglishAds21.1VocabularyCharacteristics21.2GrammarCharacteristics21.2.1Favoredsimplesentences21.2.2Multi-purposedimperativesentences31.2.3CommonlyusedEllipticalSentences31.3RhetoricCharacteristic

2、s31.3.1Pun31.3.2Metaphor41.3.3Exaggeration42.TranslationstrategyofEnglishAds42.1TheEnglishAdtechniquesofTranslation42.2.1Literaltranslation42.2.2MeaningImplication52.2.3CreativeTranslation52.2.4Amplification52.2.5Omission62.2.6Qwordmethod63.TheEnglishAdrulesofTranslation64.Theerroneouszoneofa

3、dvertisingtranslation74.1Haven'trealizedtheadvertisingandcommoditycharacteristics74.2Don’tunderstandthecultureandtaboosoftargetmarket74.3Didn'tpayattentiontothecreativetranslation85.Cultureinfluenceofadvertisingtranslation8Conclusion89Referencebook：9Acknowledgments10AbriefanalysisoftheTransla

4、tionandcultureinEnglishAdsAbstract：Asthemainmediumofcommercialinformationduringdigitalworld,nowcommercialinformationplaysamoreandmoreimportantroleintransfersofcommerceinformation.Asonemajormeansofcrossculturalcommunication,translationistightlyrelatedtoculture.ToshowthespecialcharmofEnglishadv

5、ertisements,thisarticlehasanalyzedtheEnglishadvertisementlanguagecharacteristicandthedifferencesbetweentwocultures.Keywords：Advertisement;TranslationStrategy;Culturaldifference1.CharacteristicsofEnglishAds1.1VocabularyCharacteristicsAdvertisingEnglishisdifferentfromtheotherEnglish,thevocabula

6、ryissimpleandcreatively.Tryingtousethemostconcise,themostaccuratewords,provideabundantinformationforgoods.Givereadersadeepimpressionanditiseasytounderstand.Forexample:BorntoShine.(LGTelephone)ThisistheclassicADofLG.BoththeEnglishadvertisementandChineseadvertisementareveryperfect.Itiseasytoatt

7、ractpeople'sattention.Andcleverusetherhymingsentencestructures.Itsinnovativeisobvious.1.2GrammarCharacteristics1.2.1FavoredsimplesentencesTheadvertisinglanguageisalsodifferentwithdistinctivecharacteristicsinitsform.Orwrite9neatly.Orantithesis