A brief analysis of the Translation and culture in English Ads 浅析广告翻译与文化

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1、ContentsAbstract：21.CharacteristicsofEnglishAds21.1VocabularyCharacteristics21.2GrammarCharacteristics21.2.1Favoredsimplesentences21.2.2Multi-purposedimperativesentences31.2.3CommonlyusedEllipticalSentences31.3RhetoricCharacteristics31.3.1Pun31.3.2Metaph

2、or41.3.3Exaggeration42.TranslationstrategyofEnglishAds42.1TheEnglishAdtechniquesofTranslation42.2.1Literaltranslation42.2.2MeaningImplication52.2.3CreativeTranslation52.2.4Amplification52.2.5Omission62.2.6Qwordmethod63.TheEnglishAdrulesofTranslation64.Th

3、eerroneouszoneofadvertisingtranslation74.1Haven'trealizedtheadvertisingandcommoditycharacteristics74.2Don’tunderstandthecultureandtaboosoftargetmarket74.3Didn'tpayattentiontothecreativetranslation85.Cultureinfluenceofadvertisingtranslation8Conclusion8Ref

4、erencebook：9Acknowledgments1010AbriefanalysisoftheTranslationandcultureinEnglishAdsAbstract：Asthemainmediumofcommercialinformationduringdigitalworld,nowcommercialinformationplaysamoreandmoreimportantroleintransfersofcommerceinformation.Asonemajormeansofc

5、rossculturalcommunication,translationistightlyrelatedtoculture.ToshowthespecialcharmofEnglishadvertisements,thisarticlehasanalyzedtheEnglishadvertisementlanguagecharacteristicandthedifferencesbetweentwocultures.Keywords：Advertisement;TranslationStrategy;

6、Culturaldifference1.CharacteristicsofEnglishAds1.1VocabularyCharacteristicsAdvertisingEnglishisdifferentfromtheotherEnglish,thevocabularyissimpleandcreatively.Tryingtousethemostconcise,themostaccuratewords,provideabundantinformationforgoods.Givereadersad

7、eepimpressionanditiseasytounderstand.Forexample:BorntoShine.(LGTelephone)ThisistheclassicADofLG.BoththeEnglishadvertisementandChineseadvertisementareveryperfect.Itiseasytoattractpeople'sattention.Andcleverusetherhymingsentencestructures.Itsinnovativeisob

8、vious.1.2GrammarCharacteristics1.2.1FavoredsimplesentencesTheadvertisinglanguageisalsodifferentwithdistinctivecharacteristicsinitsform.Orwriteneatly.Orantithesisrhyme.Easytopronounce,completelyrefreshing,prolongedunforgett