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1、GraphDesignfortheEyeandMindThispageintentionallyleftblankGraphDesignfortheEyeandMindStephenM.Kosslyn120061OxfordUniversityPress,Inc.,publishesworksthatfurtherOxfordUniversity’sobjectiveofexcellenceinresearch,scholarship,andeducation.OxfordNewYorkAucklandCapeTownDaresSalaamHongKongKara
2、chiKualaLumpurMadridMelbourneMexicoCityNairobiNewDelhiShanghaiTaipeiTorontoWithofficesinArgentinaAustriaBrazilChileCzechRepublicFranceGreeceGuatemalaHungaryItalyJapanPolandPortugalSingaporeSouthKoreaSwitzerlandThailandTurkeyUkraineVietnamCopyright©2006byOxfordUniversityPress,Inc.Publi
3、shedbyOxfordUniversityPress,Inc.198MadisonAvenue,NewYork,NewYork10016www.oup.comOxfordisaregisteredtrademarkofOxfordUniversityPressAllrightsreserved.Nopartofthispublicationmaybereproduced,storedinaretrievalsystem,ortransmitted,inanyformorbyanymeans,electronic,mechanical,photocopying,r
4、ecording,orotherwise,withoutthepriorpermissionofOxfordUniversityPress.LibraryofCongressCataloging-in-PublicationDataKosslyn,StephenMichael,1948–Graphdesignfortheeyeandmind/byStephenM.Kosslyn.p.cm.Includesbibliograhpicalreferencesandindex.ISBN-13:978-0-19-530662-0;978-0-19-531184-6(pbk
5、.)ISBN-10:0-19-530662-7;0-19-531184-1(pbk.)1.Graphicmethods.2.Experimentaldesign—Graphicmethods.3.Statistics—Graphicmethods.I.Title.QA90.K6342006001.4'226—dc222006010275987654321PrintedintheUnitedStatesofAmericaonacid-freepaperPrefaceThisisahow-tobook:howtopresentinformationeffectivel
6、yingraphs.Rightbehindthehowisthewhy:Thesameprinciplesthatgovernhowourvisualsystemsandmindsmakesenseoftheworldalsogovernhowwemakesenseofgraphs,andtheadviceIofferhereisrootedinresearchresults.InthisbookIshowthatanunderstandingoftheworkingsoftheeyeandmindcanbeusedprofitablytodesigngooddi
7、splays.Thisbookisnotjustforresearchersanddesigners.Itisintendedfordepartmentmanagersmakingmonthlyreportswhoareexpectedtomakeuseofthosefancy(ornotsofancy)graphicsprogramsinthecompanycom-puters;forpeopleinanyfieldmakingpresentations;forstudents.Thereader,Iassume,isintelligentandinterest
8、ed—bu
