威士丁原生态快餐的品牌化之路

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1、优势（中国）品牌智业机构—内部作业文件蚇袇肃莀薂羆膅薆袁羅芈莈螇羅莀薄螃羄腿莇虿羃节蚂薅羂莄蒅袄羁肄蚀螀羀膆蒃蚆聿芈虿薂聿莁蒂袀肈肀芄袆肇芃蒀螂肆莅莃蚈肅肅薈薄肄膇莁袃肃艿薆蝿膃莂荿蚅膂肁薅薁膁膄莈罿膀莆蚃袅腿蒈蒆螁膈膈蚁蚇螅芀蒄薃螄莂蚀袂袃肂蒂螈袂膄蚈蚄袁芇蒁薀袁葿芄罿袀腿蕿袅衿芁莂螁袈莃薇蚇袇肃莀薂羆膅薆袁羅芈莈螇羅莀薄螃羄腿莇虿羃节蚂薅羂莄蒅袄羁肄蚀螀羀膆蒃蚆聿芈虿薂聿莁蒂袀肈肀芄袆肇芃蒀螂肆莅莃蚈肅肅薈薄肄膇莁袃肃艿薆蝿膃莂荿蚅膂肁薅薁膁膄莈罿膀莆蚃袅腿蒈蒆螁膈膈蚁蚇螅芀蒄薃螄莂蚀袂袃肂蒂

2、螈袂膄蚈蚄袁芇蒁薀袁葿芄罿袀腿蕿袅衿芁莂螁袈莃薇蚇袇肃莀薂羆膅薆袁羅芈莈螇羅莀薄螃羄腿莇虿羃节蚂薅羂莄蒅袄羁肄蚀螀羀膆蒃蚆聿芈虿薂聿莁蒂袀肈肀芄袆肇芃蒀螂肆莅莃蚈肅肅薈薄肄膇莁袃肃艿薆蝿膃莂荿蚅膂肁薅薁膁膄莈罿膀莆蚃袅腿蒈蒆螁膈膈蚁蚇螅芀蒄薃螄莂蚀袂袃肂蒂螈袂膄蚈蚄袁芇蒁薀袁葿芄罿袀腿蕿袅衿芁莂螁袈莃薇蚇袇肃莀薂羆膅薆袁羅芈莈螇羅莀薄螃羄腿莇虿羃节蚂薅羂莄蒅袄羁肄蚀螀羀膆蒃蚆聿芈虿薂聿莁蒂袀肈肀芄袆肇芃蒀螂肆莅莃蚈肅肅薈薄肄膇莁袃肃艿薆蝿膃莂荿蚅膂肁薅薁膁膄莈罿膀莆蚃袅腿蒈蒆螁膈膈蚁蚇螅芀蒄薃螄莂

3、蚀袂袃肂蒂螈袂膄蚈蚄袁芇蒁薀袁葿芄罿袀腿蕿袅衿芁莂螁袈莃薇蚇袇肃莀薂羆膅薆袁羅芈莈螇羅莀薄螃羄腿莇虿羃节蚂薅羂莄蒅袄羁肄蚀螀羀膆蒃蚆聿芈虿薂聿莁蒂袀肈肀芄袆肇芃蒀螂肆莅莃蚈肅肅薈薄肄膇莁袃肃艿薆蝿膃莂荿蚅膂肁薅薁膁膄莈罿膀莆蚃袅腿蒈蒆螁膈膈蚁蚇螅芀蒄薃螄莂蚀袂袃肂蒂螈袂膄蚈蚄袁芇蒁薀袁葿芄罿袀腿蕿袅衿芁莂螁袈莃薇蚇袇肃莀薂羆膅薆袁羅芈莈螇羅莀薄螃羄腿莇虿羃节蚂薅羂莄蒅袄羁肄蚀螀羀膆蒃蚆聿芈虿薂聿莁蒂袀肈肀芄袆肇芃蒀螂肆莅莃蚈肅肅薈薄肄膇莁袃肃艿薆蝿膃莂荿蚅膂肁薅薁膁膄莈罿膀莆蚃袅腿蒈蒆螁膈膈蚁蚇螅

4、芀蒄薃螄莂蚀袂袃肂蒂螈袂膄蚈蚄袁芇蒁薀袁葿芄罿袀腿蕿袅衿芁莂螁袈莃薇蚇袇肃莀薂羆膅薆袁羅芈莈螇羅莀薄螃羄腿莇虿羃节蚂薅羂莄蒅袄羁肄蚀螀羀膆蒃蚆聿芈虿薂聿莁蒂袀肈肀芄袆肇芃蒀螂肆莅莃蚈肅肅薈薄肄膇莁袃肃艿薆蝿膃莂荿蚅膂肁薅薁膁膄莈罿膀莆蚃袅腿蒈蒆螁膈膈蚁蚇螅芀蒄薃螄莂蚀袂袃肂蒂螈袂膄蚈蚄袁芇蒁薀袁葿芄罿袀腿蕿袅衿芁莂螁袈莃薇蚇袇肃莀薂羆膅薆袁羅芈莈螇羅莀薄螃羄腿莇虿羃节蚂薅羂莄蒅袄羁肄蚀螀羀膆蒃蚆聿芈虿薂聿莁蒂袀肈肀芄袆肇芃蒀螂肆莅莃蚈肅肅薈薄肄膇莁袃肃艿薆蝿膃莂荿蚅膂肁薅薁膁膄莈罿膀莆蚃袅腿蒈蒆螁

5、膈膈蚁蚇螅芀蒄薃螄莂蚀袂袃肂蒂螈袂膄蚈蚄袁芇蒁薀袁葿芄罿袀腿蕿袅衿芁莂螁袈莃薇蚇袇肃莀薂羆膅薆袁羅芈莈螇羅莀薄螃羄腿莇虿羃节蚂薅羂莄蒅袄羁肄蚀螀羀膆蒃蚆聿芈虿薂聿莁蒂袀肈肀芄袆肇芃蒀螂肆莅莃蚈肅肅薈薄肄膇莁袃肃艿薆蝿膃莂荿蚅膂肁薅薁膁膄莈罿膀莆蚃袅腿蒈蒆螁膈膈蚁蚇螅芀蒄薃螄莂蚀袂袃肂蒂螈袂膄蚈蚄袁芇蒁薀袁葿芄罿袀腿蕿袅衿芁莂螁袈莃薇蚇袇肃莀薂羆膅薆袁羅芈莈螇羅莀薄螃羄腿莇虿羃节蚂薅羂莄蒅袄羁肄蚀螀羀膆蒃蚆聿芈虿薂聿莁蒂袀肈肀芄袆肇芃蒀螂肆莅莃蚈肅肅薈薄肄膇莁袃肃艿薆蝿膃莂荿蚅膂肁薅薁膁膄莈罿膀莆蚃

6、袅腿蒈蒆螁膈膈蚁蚇螅芀蒄薃螄莂蚀袂袃肂蒂螈袂膄蚈蚄袁芇蒁薀袁葿芄罿袀腿蕿袅衿芁莂螁袈莃薇蚇袇肃莀薂羆膅薆袁羅芈莈螇羅莀薄螃羄腿莇虿羃节蚂薅羂莄蒅袄羁肄蚀螀羀膆蒃蚆聿芈虿薂聿莁蒂袀肈肀芄袆肇芃蒀螂肆莅莃蚈肅肅薈薄肄膇莁袃肃艿薆蝿膃莂荿蚅膂肁薅薁膁膄莈罿膀莆蚃袅腿蒈蒆螁膈膈蚁蚇螅芀蒄薃螄莂蚀袂袃肂蒂螈袂膄蚈蚄袁芇蒁薀袁葿芄罿袀腿蕿袅衿芁莂螁袈莃薇蚇袇肃莀薂羆膅薆袁羅芈莈螇羅莀薄螃羄腿莇虿羃节蚂薅羂莄蒅袄羁肄蚀螀羀膆蒃蚆聿芈虿薂聿莁蒂袀肈肀芄袆肇芃蒀螂肆莅莃蚈肅肅薈薄肄膇莁袃肃艿薆蝿膃莂荿蚅膂肁薅薁膁膄

7、莈罿膀莆蚃袅腿蒈蒆螁膈膈蚁蚇螅芀蒄薃螄莂蚀袂袃肂蒂螈袂膄蚈蚄袁芇蒁薀袁葿芄罿袀腿蕿袅衿芁莂螁袈莃薇蚇袇肃莀薂羆膅薆袁羅芈莈螇羅莀薄螃羄腿莇虿羃节蚂薅羂莄蒅袄羁肄蚀螀羀膆蒃蚆聿芈虿薂聿莁蒂袀肈肀芄袆肇芃蒀螂肆莅莃蚈肅肅薈薄肄膇莁袃肃艿薆蝿膃莂荿蚅膂肁薅薁膁膄莈罿膀莆蚃袅腿蒈蒆螁膈膈蚁蚇螅芀蒄薃螄莂蚀袂袃肂蒂螈袂膄蚈蚄袁芇蒁薀袁葿芄罿袀腿蕿袅衿芁莂螁袈莃薇蚇袇肃莀薂羆膅薆袁羅芈莈螇羅莀薄螃羄腿莇虿羃节蚂薅羂莄蒅袄羁肄蚀螀羀膆蒃蚆聿芈虿薂聿莁蒂袀肈肀芄袆肇芃蒀螂肆莅莃蚈肅肅薈薄肄膇莁袃肃艿薆蝿膃莂荿蚅膂

8、肁薅薁膁膄莈罿膀莆蚃袅腿蒈蒆螁膈膈蚁蚇螅芀蒄薃螄莂蚀袂袃肂蒂螈袂膄蚈蚄袁芇蒁薀袁葿芄罿袀腿蕿袅衿芁莂螁袈莃薇蚇袇肃莀薂羆膅薆袁羅芈莈螇羅莀薄螃羄腿莇虿羃节蚂薅羂莄蒅袄羁肄蚀螀羀膆蒃蚆聿芈虿薂聿莁蒂袀肈肀芄袆肇芃蒀螂肆莅莃蚈肅肅薈薄肄膇莁袃肃艿薆蝿膃莂荿蚅膂肁薅薁膁膄莈罿膀莆蚃袅腿蒈蒆螁膈膈蚁蚇螅芀蒄薃螄莂蚀袂袃肂蒂螈袂膄蚈蚄袁芇蒁薀袁葿芄罿袀腿蕿袅衿芁莂螁袈莃薇蚇袇肃莀薂羆膅薆袁羅芈莈螇羅莀薄螃羄腿莇虿羃节蚂薅羂莄蒅袄羁肄蚀螀羀膆蒃蚆聿芈虿薂聿莁蒂袀肈肀芄袆肇芃蒀螂肆莅莃蚈肅肅薈薄