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1、Tableofcontents1.Introduction……………………………………………………………………………22.Historyandbriefanalyzeoftea………………………………………………………23.NameandlocationoftheTeashop……………………………………………………44.Theteashop’sspecialcharacteristicsanditsmarket-orientedmission……………….55.Theinvestmentandprofit
2、sanalysis…………………………………………………76.Conclusion…………………………………………………………………………...71.References…………………………………………………………………………….82.Localteashopobservationsheet………………………………………………………93.Teashopnameandsomepicture…………………………………………………….backIntroductionTorontoisfamousforitsmul
3、ti-culture.Therearemanydifferentnationsinthiscity.Amongthesenations,IndianandChineseimmigrantsarethemost.ManyChineseorIndianpeoplelovetohaveacupoftraditionaltea,insteadofcoffeeduringtheday.TheyarenotusedtogoingtoTimHortonorStarbucksformeetingtheirfriendsan
4、dspenttimealone.Theyneedaplacetheycanfeelcomfortable,andAsian.Ateaplaceforethniccommunitytosocialisondemand.Currently,teaismorepopularthaneverinNorthAmerica.Cai,Quanbao(1998),thepresidentoftheTeaAssociationoftheUSA,forecaststheteamarketandstatesthat"teawil
5、lcontinuetogrowatdoubledigitratesoverthenextseveralyearsandmightevenexceedthoseexpectationswithincreasedmarketinginvestment"(p10).TheteasalonsfirstappearedinNewYorkCityandhaveincreasedforthelastseveralyears(Teatime,1998).Everyindicationisthattherewillbeast
6、rongmarketforteaintheUnitedStatesforthenextfiveortenyears(Barr,V.&Broudy,C.E.(1996).Canadiansdrinkover7billioncupsofteaeachyear(www.theteashop.com).OnthebasisoftheseliteratureresearchandmarketresearchindowntownToronto,IamplanningtoopenateashopindowntownTor
7、onto.Iwilldetailmyproposalinthefollowingsections.HistoryandbriefanalyzeofteaTeaistheworld'smostpopularprepareddrink.ShenNong,discovereditin2737BC(Chow&Kramer,1990)whenatealeafaccidentallyfellintothebowlofhotwaterhewasdrinking.TeathenbecomeapopulardrinkinCh
8、ina,andwasintroducedtotheworldlittlebylittle.Canadiansdidnothavetheirfirstteauntil1717,whichwasimportedbytheHudsonBayCompany.Intheearly19thcentury,afternoonteaasasocialcustom,wasoriginatedbyAnna,7thDuchessofB
