外语专业毕业论文politenessinenglishforbusinesscorrespondence外贸函电中的礼貌研究

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1、PolitenessinEnglishforBusinessCorrespondenceAbstract:Asanimportantmeansofcommunicationinbusinessactivities,Englishforbusinesscorrespondenceplaysacrucialroleininternationalbusinesscommunication.Acourteousandappreciativelettercanhelptobuildafavorablebusinessimageforthecompanyandlea

2、dtoasuccessfulbusiness.However,aletterwithoutcourtesycannotonlyleadtothefailureofthebusinessbutdestroytheimagewhichthecompanieshavebuiltup.Therefore,showingpolitenessinbusinessletterisveryimportant.Thispaper,inthelightofG.Leech’sPolitenessPrinciple,brieflydiscussesthepragmaticpri

3、nciplesofpolitenessforbusinesscorrespondencethroughmanysamples.KeyWords:Politeness;EnglishforBusinessCorrespondence;PragmaticPrinciples13外贸函电中的礼貌研究摘要：作为商务活动中一个重要的信息媒介，外贸函电起着重要的作用。一封礼貌的信函能为公司建立良好的形象。相反，不仅会导致交易的失败而且还会损坏公司已经建立的形象。因此，在外贸信函中表现适当的礼貌是必要的。论文以利奇的礼貌原则为指导，主要通过分析例子来讨论外贸函电中的礼

4、貌原则的应用。关键词：礼貌，外贸函电，语用原则13ContentsAcknowledgementsiAbstract(English)iiAbstract(Chinese)iiiContentsivChapterOneIntroduction1ChapterTwoTheImportanceofPolitenessinEnglishforBusinessCorrespondence2ChapterThreePrinciplesofPolitenessAdoptedinEnglishforBusinessCorrespondence43.1Introduct

5、iontoPolitenessPrinciple43.2TactMaxim43.3ModestyMaxim63.4AgreementMaxim73.5SympathyMaxim8ChapterFourSeveralAspectsonHowtoAdoptPolitenessPrinciplesProperly104.1KeepingEqualStatus104.2ConsideringDifferentCulturalBackground11ChapterFiveConclusion12Bibliography1313PolitenessinEnglish

6、forBusinessCorrespondenceChapterOneIntroductionAfterChina’sentryintoWTO,internationaltradebetweenChinaandothercountriessoars.Englishforbusinesscorrespondence,asanimportantmeansofcommunicationinbusinessactivities,drawsmoreandmoreattentiongradually.Thus,howtowriteaneffectiveletterb

7、ecomesaheatedtopic.Businessletterhasbeenenjoyinggreatpopularityamongscholarsfromthefieldsoflinguistics.Manyresearchersconductresearchesintobusinessletterwritingfromtheaspectsofwording,stylisticfeatures,sentencestructure,andsoon.Scholarslearnhowtowritebusinesslettereffectivelyunde

8、ratheoreticalguidance.Theyalsoputforward