市场营销考试重点

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1、市场相关词汇与术语企业管理学（含财务管理、市场营销学、人力资源管理学）CorporateManagement(includingFinancialManagement,Marketing,andHumanResourcesManagement)许多“被控”客户担心他们会，因为南诺弗克和CSX公司将增加对市场的控制。请想一想今年南诺弗克公司和CSX公司为兼并康雷尔公司所花的102亿美元吧。加勒比共同体和共同市场CaribbeancommunityandCommonMarket(CARICOM)谁来

2、支付其余的费用？拉丁美洲自由贸易市场LatinAmericanFreeTradeMarket东加勒比共同市场EastCaribbeanCommonMarket(ECCM)拉丁美洲共同市场LatinAmericaCommonMarket(LACM)社会主义市场经济socialistmarketeconomy马路菜场入室工程theprojecttobuildindoorfreemarkettoaccommodatestreetvegetablevendors安第斯共同市场AndeanCommonMa

3、rket(ANCOM)阿拉伯共同市场ArabCommonMarket(ACM)中美洲共同市场CentralAmericanCommonMarket东南非共同市场CommonMarketforEasternandSouthernAfrica(COMESA)与国际市场接轨integratewiththeworldmarket;becomeintegratedintotheglobalmarket专门的营销机构marketboards技术产权交易所technologyequitymarket;tech

4、nologypropertyrightexchange产销直接挂钩directlylinkproductionwithmarketing新兴市场基金EmergingMarketsFund粮食销售市场grainsalesmarket揣测最佳时机MarketTiming13以市场为导向market-oriented公开喊价市场openoutcrymarkets南方共同市场SouthCommonMarket以质量求发展strategyofdevelopmentthroughquality;winthe

5、marketwithqualityproducts劳动力市场labormarket市场占有率marketshare市场营销学marketing康雷尔公司1996年铁路运营纯收入为4.27亿美元，这还不足这宗交易运作成本的一半。市场疲软　sluggish　market改制上市双向选择"two-wayselection,referringtoemployerandemployeechoosingeachotherinajobmarket"独揽市场[dúlǎnshìcháng]/tomonopoliz

6、eamarket/股票市场[gǔpiàoshìchǎng]/stockmarket/stockexchange/金融市场[jīnróngshìcháng]/financialmarket/目标市场[mùbiāoshìchǎng]/targetmarket/农贸市场[nóngmàoshìchǎng]/farmer'smarket/软件市场[ruǎnjiànshìchǎng]/softwaremarket/市场经济[shìchǎngjīngjì]/marketeconomy/投放市场[tóufàng

7、shìchǎng]/toputsthonthemarket/自由市场[zìyóushìchǎng]/(n)freemarket/分拆上市Asubsidiarycompanyofacorporationislistedonthestockmarket.买方市场buyer'smarket13现货交易cashmarkettransactions;spottransactions新兴市场emergingmarket新兴市场EmergingMarkets跳蚤市场fleamarket主板市场mainboar

8、dofthestockmarket市场准入marketaccess市场中立MarketNeutral市场饱和marketsaturation;saturatedmarket营销管理marketingmanagement“传销”multilevelmarketing随行就市pricesfluctuatinginresponsetomarketconditions一级市场primarymarket二级市场secondarymarket统一市场singlemarket市场疲软sluggishmarke