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1、LV——LouisVuittonName:Number:introductionLOUISVUITTONMALLETIER:commonlyreferredtoasLouisVuittonorshortenedtoLV,isaFrenchfashionhousefoundedin1854.ThelabeliswellknownforitsLVmonogram,whichisfeaturedonmostproducts,rangingfromluxurytrunksandleathergoodstoready-to-w
2、ear,shoes,watches,jewellery,accessories,sunglasses,andbooks.LouisVuittonisoneofthemostrecognizablebrandsintheworld.Alongtimesymbolofprestigeandwealth,thecompanycommandssomeofthehighestpricesintheinternationalfashionmarketforitsproducts.In1987LouisVuittonbecamea
3、subsidiaryofLVMH。Withthecontinuousexpansionofbusiness,today'sLouisVuittonhas13productionworkshopandaninternationallogisticscenterat50countryallovertheworld,hasmorethan300storesandemploysmorethan9500,ofwhich60%islocatedoutsideFrance.introductionLouisVuittonlogo:
4、MonogramCanvasfounderLouisVuitton:LouisVuittonisoneofthemostoutstandingFashionDesignerintheworld,Hewasbornin1821,hehelppeeragetopackedupluggageinPariswhenhewasyoung,hefoundedLouisVuittonin1854MonogramCanvasLouisVuittonisoneofthemostcounterfeitedbrandsinthefashi
5、onworldduetoitsimageasastatussymbol,ButthisfurtherinspiredGeorgevuitton'screativity.thesignatureMonogramCanvaswascreatedtopreventcounterfeitingMonogramCanvasTheLouisVuittonBrandandthefamousLVmonogramareamongtheworld'smostvaluablebrands.AccordingtoaMillwardBrown
6、2010study,LouisVuittonistheworld's29thmostvaluablebrand,rightafterWellsFargoandbeforeGillette.ThebranditselfisestimatedtobeworthUSD19.781billion.designstyleAjourneyshowsusnotonlytheworld,buthowwefitinit.Doesthepersoncreatethejourneyordoesthejourneycreatethep
7、erson?Thejourneyislifeitself.Wherewilllifetakeyou?Whatisajourney?Ajourneyisnotatrip.It'snotavacation.It'saprocess.ADiscovery.It'saprocessofself-discovery.Ajourneybringsusfacetofacewithourselves.thebrandtripofLVsellLouisVuittonsellsitsproductsthroughsmall
8、boutiquesinhigh-enddepartmentstores,thecompanycloselycontrolsthedistributionofitsproductstopreventcounterfeiting.1、boutiquesinhigh-enddepartmentstoresToday,Vuittonproductsar