2014届商英专业毕业设计选题

《2014届商英专业毕业设计选题》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。

1、案例分析项目（遇事能办）：要求：1.选题背景：与实习企业、实习岗位、与专业紧密结合。2.实施过程：目标、解决问题的手段、方法与技巧。（选题背景、实施过程用英语撰写，字数为500字）3.选题范围：各类经济案例分析4.人员要求：2人5.成果要求：文字阐述与分析，英文，3000字左右（包括选题背景与实施过程说明，要求见上文），并附原始材料。题目一：InternationalLeatherware新产品展示背景说明：ILA皮具产品协会每年为具有创新的新产品组织产品展示会并全国范围内直播，胜出的新产品不仅会得到巨额奖金并能得到

2、很好地宣传。各位竞争者都带着自己新设计的产品参加自此活动。作为竞争者之一，请详细、认真、按条件做好参赛产品的现场展示。BackgroundTheInternationalLeatherwareAssociation(ILA)representsleathergoodsmanufacturersandretailers.Oneofhismainfunctionsistopromotetheuseofleatherfornewproducts.EachyeartheAssociationawardsprizestocom

3、panieswithoutstandingnewideas.Companiessendadetailedproductdescriptionandamarketingplan,andthefourbestproposalsareselected.Thesecompaniesthenpresenttheirproductsconceptstopanelofjudges.Thepresentationsandawardsaretelevisedandtheeventisbroadcastworldwide.Theannu

4、alcompetition,sponsoredbytheInternationalLeatherAssociation,takesplaceon29June,attheChamberdeCommerce,Geneva,Switzerland.ThejudgeswillbechairedbySolangeMarchand.ThewinningcompanywillreceiveUS$100,000.Runners-upwilleachreceiveUS$25,000.theeventwillbetelevisedbyC

5、hannel8Television.ILAguidelinestocompetitors1.Thepurposeofcompetitionistoencourageinnovationintheleathergoodsindustry.Thecompetitionaimstoraisetheprofileofleatherasamaterialforproducinggoods.2.Anyproductmadewithleathermaybeenteredinthecompetition.3.Productconce

6、ptsshouldbeverycreativeandhaveexcellentsalespotential.4.Itwillbeanadvantageifacompanycanofferaproductshowinganewuseforleather.5.Guidelinesforthepresentationareavailableuponrequest.Guidelinesforpresenters1.Introducingyourteam.Outlinethestructureofyourpresentatio

7、n.2.Describetheproductdesign,featuresandconsumerbenefits.3.Describetheproduct’stargetmarket.4.Mentionothercompetingproducts.5.Presentyourstrategyforthenewproduct.Forexample:A.branding,packaging,otherproductfeatures(guaranteeetc.)B.pricingstrategyyearsmortgageho

8、using;4.mortgageregistrationformalitiesarecompleted.(D)pledge1.borrower(includingthepledgor)between18-65yearsofage,withfullcivilcapacity;2.collateral第5页共3页A.distributing(Wha