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1、2013届本科毕业设计（论文）枣生堂公司红枣饮品市场营销策略分析RedDatesDrinksMarketingStrategyAnalysisofZaoShengTangCo.学院：商学院专业班级：工商管理0901班姓名：白若楠学号：090104190112指导教师：师晓莉讲师完成时间：2013年6月1日二〇一三年六月officiallyestablishedonJuly1,2013,Yibincity,formerlyknownasthebus,integratedoriginalrongzhoubuscompanyinYibincityand
2、Metrobuscompany,formedonlyinYibincityofaState-ownedpublictransportenterprises,thecompanyconsistsofoneortwo,thirdDivision.Integrationofpublictransportservicesisnotyetestablished论文题目：枣生堂公司红枣饮品市场营销策略分析专业：工商管理学生：白若楠签名：指导教师：师晓莉签名：摘要中国的农业产业化正处于重要的历史机遇，开发创新型的时代农业企业是发展的必由之路。枣生堂公司是一家专
3、门生产红枣以及红枣深加工产品的农业产业化企业。枣生堂公司红枣饮品作为营养型的果汁健康饮品，迅速打开市场的关键是制定相匹配的、有创意的营销策略。本文制定的策略包含以下内容：转变思维模式，创意的营销策略，渠道建设等，把产品的营养型功效和目标市场准确的对接，通过对产品的宣传，留住消费者。本文以上结果希望能给枣生堂公司提出针对性的建议，更为中国的饮品行业或者即将进入该行业的企业提供借鉴。关键词：红枣；营销策略；目标消费群体；4PofficiallyestablishedonJuly1,2013,Yibincity,formerlyknownasthebu
4、s,integratedoriginalrongzhoubuscompanyinYibincityandMetrobuscompany,formedonlyinYibincityofaState-ownedpublictransportenterprises,thecompanyconsistsofoneortwo,thirdDivision.IntegrationofpublictransportservicesisnotyetestablishedTitle:RedDatesDrinksMarketingStrategyAnalysisofZ
5、aoShengTangCo.Major:BusinessAdministrationName:BaiRuonanSignature:Supervisor:ShiXiaoliSignature:ABSTRACTAgriculturalindustrializationinChinaismeetinganimportanthistoricalopportunity,Theeraofthedevelopmentofinnovativeagriculturalenterprisesistheonlywaytodevelope.ZaoShengTangju
6、jubedrinkisacompanyspecializingintheproductionofjujubeandcrdeepprocessingofagriculturalindustrializationenterprises.Asanutritionalhealthyjuicedrink,thekeyofZaoShengTangjujubedrinktoopenthemarketquicklyistodevelopmatchingandcreativemarketingstrategy.Thestrategydevelopedinthisp
7、aperincludesthefollowingcontents:changesinthemodeofthinking,creativemarketingstrategy,channelconstruction,thenutritionalefficacyoftheproductandtargetmarketaccuratelydocking，Throughpublicityandmaintainingconsumers.Theseresultsinthisarticlewillmaketargetedrecommendationstogivet
8、heZaoShengTang,itwillprovidereferencestomoreChinesebeverageindustryo
