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1、AnalysisonChina’sProductInnovationManagementJIANGJiquan1.GeneralintroductionoftheproductinnovationA.TheproposaloftheproductinnovationmanagementThepurposeoftheproductinnovationanddevelopmentistocutdowncostandtoincreasethespeed.Buttheproblemisthathowtocorrectlyforeseethemarketdemandandimprovethepro
2、ductR&D.Sincethattheinformationofmarketdemandismostlynotveryclear,andittakessixtoeightphaseswhenitfinallycomestotheR&Dstaff.Sotheinformationarealwaysmistakenstepbystepandthewronginformationoftencomes.IntraditionalR&Dorganizationstructure,thecompanyalsoputemphasisonproductrapiddevelopmentstrategy,
3、butmanyotherfactorsarenotinlinewiththeR&Dstrategy,likenewproductDecision-MakingMechanism,performanceevaluation,staffmotivationandsoon.Therightfornewproductdecisionmakingisalwaysforproductplanningdepartmentandotherrelevantseniorleaders.HowevertheR&Dstaffisnotentitledtojoininanddevotetheirideas.Asf
4、orperformanceevaluationforthenewproductresearchanddevelopment,traditionallyitputsmoreemphasisonevaluatingtechnologyriskandeffectivenessofproductresearchandotheraspects.Buttheydonotpaymuchattentiononproductresearchanddevelopmentcycle,developmentspeed,overallinputandoutputresult,andotherkeyfactors.
5、Asforotherrelevantmarketindicator,likemarketshare,marketprofitrate,customersatisfactiondegree,thetechnicalstaffdonotresponsibleforthis.Ifthenewproductsellswellinthemarket,thecompanywillalwaysrewardthesalesstaffbutnottechnicalstaff.TheproblemsaswementionedaboveneedtobeworkedouturgentlyinChina.Butw
6、ehavetolearnabouttheproductinnovationbackgroundanditscontent,establishaperfectmanagementsystemfirst,thenwecansolvetheseproblemsinabetterway.B.ConnotationofProductInnovationManagementProductinnovationmanagementoriginatesfromnewproductmanagement.ThetypicalworkisNewProductManagement,bytwoAmerican,Bo
7、oz-AllenandHamilton,in1957.Thenin1976,10anewproductinnovationmanagementorganizationwasfounded,ProductDevelopmentManagementAssociation,PDMA.PDMAissueditsmagazineTheJournalofProductInnovationManagementin1984,whichmarksth
