百事可乐项目策划书

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1、国际青年创新大赛百事可乐pepsi项目策划书学校：西南民族大学专业：人力资源管理1302班forthequalityofreviewsandreview.Article26threview(a)theCCRAcompliance,whethercopiesofchecks;(B)whetherdoubleinvestigation;(C)submissionofprogramcompliance,investigationorexaminationofwhetherviewsareclear;(D)theborrower,guarantorloans13策划人：李林育白桦目录一、项目

2、介绍.....................................................................................3二、产品介绍......................................................................................3三、产品分析……………………………....................................................3四、宏观环境分析....................................

3、.........................................4五、竞争对手分析..............................................................................5六、合作企业分析..............................................................................5七、消费者分析........................................................................

4、.........6八、分销状况分析..............................................................................6九、市场分析.....................................................................................8十、自身分析swot.............................................................................8十一、企业文化品牌理念.......

5、...........................................................10十二、市场定位..................................................................................10十三、企业核心竞争力......................................................................10十四、企业总体战略....................................................

6、......................11十五、创意营销模式...............................................................11十六、创新战略与构建原则........................................................................11十七、创意营销目的...................................................................13forthequalityofreviewsandreview.A

7、rticle26threview(a)theCCRAcompliance,whethercopiesofchecks;(B)whetherdoubleinvestigation;(C)submissionofprogramcompliance,investigationorexaminationofwhetherviewsareclear;(D)theborrower,guarantorloans13十八、风险分析与应对..................