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1、国际青年创新大赛百事可乐pepsi项目策划书学校：西南民族大学专业：人力资源管理1302班ofwork,relationships,needandpossibility,putqualityfirst."Improvestructure",referspartycarefully".IsamustadheretotheindividualabsorptionTheprincipleofthedevelopmentofamatureone,andstrictlyperformintheadmissionprocedure,topreventthePartymem

2、ber13策划人：李林育白桦目录一、项目介绍.....................................................................................3二、产品介绍......................................................................................3三、产品分析……………………………....................................................3四、宏观环境分析....

3、.........................................................................4五、竞争对手分析..............................................................................5六、合作企业分析..............................................................................5七、消费者分析............................

4、.....................................................6八、分销状况分析..............................................................................6九、市场分析.....................................................................................8十、自身分析swot........................................

5、.....................................8十一、企业文化品牌理念..................................................................10十二、市场定位..................................................................................10十三、企业核心竞争力.................................................................

6、.....10十四、企业总体战略..........................................................................11十五、创意营销模式...............................................................11十六、创新战略与构建原则........................................................................11十七、创意营销目的......................

7、.............................................13ofwork,relationships,needandpossibility,putqualityfirst."Improvestructure",referspartycarefully".IsamustadheretotheindividualabsorptionTheprincipleofthedevelopmentofamatureone,andstrictlyperformintheadmissionprocedure,topreventthePartym

8、ember13十八、风险分析与应对..