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时间:2018-09-16
《mba essay代写:影响印度都市圈住宅购买决策的因素分析 》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、MBAessay代写:影响印度都市圈住宅购买决策的因素分析----MBAEssay论文-->MBAessay代写:影响印度都市圈住宅购买决策的因素分析FactorsAffectingPurchaseDecisionOfApartmentsMetropolitanIndia本文的目的是洞察印度买家购买一套公寓动机。驱动需求偏好的公寓的因素很难衡量的,往往是建设者可能没有了解买家。设计/方法/方法-本文的研究是基于访谈和网络调查,他们买了一家在过去的1年和准买家希望在未来的一年买一套公寓。他们分别处于印度-德里,孟买,班加罗尔加尔各答和金奈。使用因子分析的数据进行分
2、析,以确定买家最看重的公寓标准。这项研究是在所有年龄段,不论他们的意图,他们购买公寓的原因。此外,聚类分析用来确定集群和一种方式Anova被用来确定持有不同的价值,不同的集群的因素。判别分析是用来确定任何差异的行为。Purpose-ThepurposeofthispaperistoprovideaninsightintothemotivationbehindIndianbuyersent.Thefactorsdrivingdemandpreferencesforapartmentsarenoteasure,andoftenbuildersmaynothavean
3、insightintoethodology/approach-Theresearchinthispaperisbasedontelephonicintervieeinthepast1yearandprospectivepurchaserslookingtobuyanapartmentintheingoneyear.TheybelongedtonumberoflocationsacrossallmetropolitancitiesofIndia-Delhi,Mumbai,Bangalore,KolkataandChennai.Thedataentthatbuyer
4、svaluethemost.Thisresearchentorifthisineclustersandoneinethefactorsthatholddifferentvaluetodifferentclustersofpeople.DiscriminantAnalysisineanydifferenceinbehaviouroffirsttimepurchasersately27percentofthechoiceofhousingbyIndianbuyerstopurchaseapartmentsinmetropolitanIndiaandhenceosti
5、mportantfactor.Also,ClusterAnalysisrevealedthatdemographicallydifferentsetofbuyersdiffersignificantlyintheirattitudetooreimportance.Discriminantanalysisrevealedthatfirsttimebuyersgivesignificantlymoreimportanceto"Financial"factorslike"Houseprice","Ine"uchlesserimportanceto"Builderrep
6、utation"and"Statusofneighbourhood".Researchlimitations/implications-TheresearchinthispaperisaimedspecificallyatIndianslivinginmetropolitancitiesonlyaybeverydifferentfromtherestofIndia.ThemajorityoftherespondentsbelongtoDelhi,ayalsobiastheresults.Themajorityofthedatahasbeencollectedfr
7、omanonlinesurveyayreducethevalidityofthefindings.Practicalimplications-Ifdueconsiderationisgiventothefactorsthatbuyersaremostconcernedabout,buildersofneenthousingeetthisdemandandmaxi-->misetheirprofits.Theyandahigherprice.Buildersebuyerstoothersasalsothedifferenceinpreferenceofyounge
8、rpurchaserst
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