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《可口可乐公司中国市场营销渠道策略研究(八)（research on marketing channel strategy of coca cola co in china (eight)）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、可口可乐公司中国市场营销渠道策略研究(八)（ResearchonmarketingchannelstrategyofCocaColaCoinChina(eight)）ThefifthchapteristheinspirationandreferenceofthemarketingchannelstrategyofCoca-ColaChinaThroughtheabovefourchaptersofCoca-ColamarketingchannelChineseoperationstrategysummaryan
2、danalysis,wecanunderstandthatCocaColaCoisaverygreatimportancetotheconstructionofmarketingchannelsandthedevelopmentofenterprises,isastrictlyabidebyitslocalizationdevelopmentstrategyandpragmaticmultinationalenterprises,ontheotherhandareextremelyimportanttheenl
3、ightenmentandreferenceintheoryandpractice.Section1.TheoreticalinspirationofCoca-ColachanneloperationstrategyReviewofthemarketingstrategyoftheCocaColaCo,namely"valueformoney"and"everywhere"and"heart"interlocking"preferred"threestrategies(seefigure5-1-1),canbe
4、found,itincludesthreemeanings:oneistheCoca-Colaattentiontomarketingelementsoftheroleofeachone,neverignoreanyaspect,including,"valueformoney"strategymainlyreferstotheproductandpricestrategy,"everywhere"strategyreferstothechannelstrategy,"heartpreferred"strate
5、gymeansthatCoca-Cola'sadvertisingandpromotionalstrategies;twoisthemarketingstrategyofCoca-Colaalsoadheretotherealpointoftheconsumer'sdecisionofenterprise'smarketinggoal;threeistheoverallefficiencyofthepursuitofCoca-Colamarketing,emphasizesthevariouselementso
6、fthebalancedandcomprehensiveeffect,thepursuitofproduct,price,channelandpromotionandothermarketingThefactorofsaleismostimportanttothecomprehensiveefficiencyofenterprises.Thisistheembodimentoftheprincipleofinterlocking.Thus,animportantprinciplecanbefoundinCoca
7、-Colacanleadtheglobalmarketing,isnotonlytothepursuitofperfectionofmarketingelementstoimprovetheefficiency,butalsothepursuitofthebalancebetweenthemarketingfactors,needtopayattentiontoimprovethecomprehensiveefficiencyofmarketingfactors.Sowhatdeterminesthesucce
8、ssofCoca-Cola'smarketingstrategy?Itisthemarketingelement(4P)thatactsontheactualwayofthebusiness.So,howexactlydoesthemarketingelementactontheenterprise?Accordingtothemarketingpracticeinthepastten
