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1、湖北汽车工业学院科技学院毕业设计（论文）摘要近几年，随着人们收入和消费水平的不断提升，汽车市场发展异常迅猛，汽车后市场规模总量急剧膨胀。而与之相关的汽车后市场发展相对滞后，管理水平、技术水平、服务水平情况令人担忧。鉴于各种不确定性因素的冲击和影响，汽车行业同样要经历复杂的、激烈的市场竞争。本论文以十堰市为例，对汽车后市场进行介绍，论述了汽车后市场的重要性及国内外发展的现状，通过数据收集、图表分析、案例分析、SWOT分析、归纳总结的方法，对十堰市汽车后市场竞争力进行研究和思考。以竞争力为切入点，分析十堰市汽车后市场的优劣，及所面临的汽车销售体系不完善、结构不合理、高素
2、质人才短缺、缺乏品牌意识的挑战。十堰市汽车后市场不适应的矛盾日益突出，若不加以有效的规划和措施，很可能制约汽车销售市场的发展。十堰市汽车行业必须要明确汽车后市场在整个汽车行业市场中的重要地位，通过销售及体系创新、优化结构创新、人才培养创新、服务品牌创新。汽车市场格局瞬息万变，企业应更加关注产业布局的变化、经营模式的创新、行业趋势的发展。来提高服务质量和服务水平，加强十堰市汽车后市场的国内国际竞争力，推动汽车行业实现又好又快的发展。关键词：十堰市；汽车后市场；竞争力maintenancemeasures,thereisabigsecurityrisk,manageme
3、nthashadagreatimpacttothecity.3.1-8busterminalstationstatusinYibincitylayouts(4)hoursofoperationmostofYibincitybuslinesin5:30-6:20,andbasicallymeettheYibintravelneeds.Bus31湖北汽车工业学院科技学院毕业设计（论文）ABSTRACTInrecentyears,alongwiththepeopleandcontinuousincreaseofincomeandconsumptionlevel,abnor
4、maldevelopmentcarmarketrapidly,afterthecarmarketscaletotalswelling.Andrelatedautoaftermarketdevelopmentlagsbehind,themanagementlevel,technologylevelandservicelevelisworrying.Inviewoftheimpactandinfluenceofvariousuncertaintyfactors,theautomobileindustryalsotoundergocomplexandintensemark
5、etcompetition.Inshiyancityasanexample,thispaperintroducesthemarketafterthecar,thispaperdiscussedtheimportanceofautoaftermarketandthepresentsituationofthedevelopmentathomeandabroad,throughdatacollection,chartanalysisandcaseanalysis,SWOTanalysis,sumup,themethodofstudyofshiyanautoaftermar
6、ketcompetitivenessandthinking.Competitivenessasthebreakthroughpoint,analysisoftheprosandconsofshiyanautoaftermarket,andfacingthecarsalessystemisimperfect,thestructureunreasonable,thechallengeofhigh-qualitytalentshortage,lackofbrandawareness.Shiyanautoaftermarketdoesnotadapttotheincreas
7、inglyprominentcontradiction,ifnoteffectiveplansandmeasures,islikelytorestrictthedevelopmentoftheautomobilesalesmarket.Shiyanautoindustrymustclearlyafterthecarmarketintheimportantpositionofthewholecarindustrymarket,throughsalesandsysteminnovation,optimizingthestructureinnovation,perso
