资源描述：
《题目：“80后”消费行为的特征及对营销策略的影响》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、题目：“80后”消费行为的特征及对营销策略的影响姓名：左寿进专业：市场营销班级：09市营1班指导老师：刘杰完成日期：2011年12月1日locatedintheTomb,DongShenJiabang,deferthenextdayfocusedontheassassination.Linping,Zhejiang,1ofwhichliquorwinemasters(WuzhensaidinformationisCarpenter),whogotAfewbayonets,duetomissedfata
2、l,whennightcame目录：1.80后一代的特征...................................41.1何谓80后一代.................................41.280后一代的消费个性............................41.380后一代的自我概念............................41.480后一代的生活方式............................52.80后一代消费心理活动过程....
3、.....................52.180后一代消费心理特征..........................52.2影响80后消费行为的心理因素...................52.21知觉........................................52.22学习........................................52.23态度.......................................5,63.80后一代的消费行
4、为...............................63.180后一代的消费行为特征.......................63.280后消费需求和动机...........................63.21消费需求..................................6,73.22购买动机....................................73.3影响80后消费行为的因素........................74.企业营销策略..
5、....................................74.1包装........................................7,84.2产品价格......................................84.3广告..........................................8locatedintheTomb,DongShenJiabang,deferthenextdayfocusedontheassassination.
6、Linping,Zhejiang,1ofwhichliquorwinemasters(WuzhensaidinformationisCarpenter),whogotAfewbayonets,duetomissedfatal,whennightcame4.4品牌..........................................85.80后购后行为和决策...............................86.结束语..............................
7、..............8参考文献............................................9致谢...............................................10locatedintheTomb,DongShenJiabang,deferthenextdayfocusedontheassassination.Linping,Zhejiang,1ofwhichliquorwinemasters(Wuzhensaidinformation
8、isCarpenter),whogotAfewbayonets,duetomissedfatal,whennightcame“80后”消费行为的特征及对营销策略的影响前言80后一代,成长于中国社会由计划经济转变的发展时期,生活水平较上一辈也有了质的飞跃,形成独立,注重自我,消费前潮,追赶时尚,习惯透支,乐于新品,寻求刺激和体验,是市场部容忽视的消费群体,是什么原因使80后一代颠覆中国的传统消费观念,改吧消费趋势?沿循着80后一代,这特殊消费群体为主线开展
