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1、12/9/2014BusinessModelInnovation:ABlueprintforHigherEducation(EDUCAUSEReview)
2、EDUCAUSE.eduBusinessModelInnovation:ABlueprintforHigherEducationPublishedonThursday,November1,20120CommentsChristineFlanaganisStudentExperienceLabDirectorfortheBusinessInnovatio
3、nFactory.Establishedin2004,BIFdesigns,prototypes,andtestsnewmodelsineducation,healthcare,andentrepreneurshipinarealworldenvironment.Businessmodelinnovationisoneofthemostchallengingcomponentsof21stcenturyleadership.Makingincrementalimprovementstoabusinessm
4、odel—creatingnewefficiencies,expandingintoadjacentmarkets—ishardenough.Developingandexperimentingwithnewbusinessmodelsthattrulytransformhowaninstitutiondeliversvalue(whilecontinuingtodrivetheperformanceofthecurrentbusinessmodel)isexceptionallydifficult.Ye
5、tnowhereistheimperativeforbusinessmodelinnovationmoreprevalentormorerelevantthaninhighereducation,whichisunderintensescrutinyandfacingrisingcostsandpotentialdisruptionfromallangles.Tocompeteinaworldwheretheshelflifeofbusinessmodelsisshortening,highereduca
6、tionleadersneedthetools,skills,andexperiencetoenvision,test,andimplementnewbusinessmodels.Theymustbelieveinthepowerofexperimenting,intherealworld,withanetworkofcollaboratorswhohavetheaudacitytochangeeverything.AsthelegendaryinnovationmastermindClaytonChri
7、stensensays:"Youdon'tchangeacompanybygivingthemideas.Youchangethembytrainingthemtothinkadifferentway."1TurningThreatintoOpportunityAbusinessmodelisanorganization'sblueprintforcreating,delivering,andcapturingvalueandforgeneratingtherevenueneededtocovercost
8、s,rewardstakeholders,andreinvestfundsinordertoremaincompetitive.Allorganizations,bothforprofitandnonprofit,haveabusinessmodel,whetherornotthatbusinessmodelisexplicit.Tounderstandhowtothinkaboutbusinessmodelinnovationinadifferentway,highereducationleadersf
9、irstneedtoabandonlongheldbeliefsaboutwhatinnovationis,howitworks,andwhatmakesitsuccessful.Theythenmustengineerandarchitectatrueplatformfortransformation—aplacewheretheintractablesystemthatishighereducationcandesigna
