葫芦岛电信3g业务市场营销策略研究

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1、大连理工大学硕士学位论文葫戸岛电信3G业务市场营销策略研究姓名：肖温如申请学位级别：硕士专业：工商管理导教师：荣莉莉20091114StudyonMarketingStrategyofHuludaoTelecom3GBusinessAbstractBytheendof2008andearly2009,China'stelecomindustryhasundergonerestructuringandtheissuanceof3Glicensesintwomajorhistoricalchange.HuludaoTelecomisfacingseriouschallengesonsu

2、rvivalanddevelopment.Howtoformulatedevelopmentstrategiesabout3Gbusinessresonably,toconsolidateandexpandthemarketquotientinthefiercecompetitiveenvironment.AllofthesearethefocusofattentioninHuludaoTelecom.Thisthesiscomprehensivelyapplyingmarketingandstrategicmanagementtheoryandknowledge,asforHul

3、udaoTelecom,fullyanalyzingontheinternalandexternalenvironmentandkeycompetitorsbySWOTanalyticalmethod,findsoutthetargetmarketandmarketingstrategiesofthe3Gbusinessinthenewandcompetitivesituation,anditwillmakebeneficialattemptandexplorationforHuludaoTelecom3Gbusiness.Thisthesiscontainsfiveparts.T

4、hefirstpartisIntroduction,namelyviatostudytopicbackground,putforwardthenecessityofstrategyadjustandestablishmentstrategyofthemarketmarketingforHuludaoTelecom3Gbusiness.Thenanalyzetheinternalandexternalenvironmentinthecompanythroughchapter2andchapter3,tofindoutthe3Gexistingproblem,inadequate.et

5、c.ofthebusinessdevelopment,andgetthecompany'scomprehensiveabilityevaluationofthebusinessmanagement.Inchapter4，throughanalysisabouttheadvantageandbadsituationwhichpasstotheinternalandexternalenvironmentinHuludaoTelecomandthe3Gbusinessperformance,findoutthenewtargetmarketof3Gbusiness,putforwardt

6、heconstructivesolutionforthefiituremarketingmodeof3GbusinessofHuludaoTelecom.Andinchapter5’forassurancemarketingproject'sgoonwheels,constantlyimprovementandperfect,itdiscusseshowtocontrolandgranteethemanagementproject.KeyWords：MobileCommunication:3GBusiness:MarketingStrategyTT大连理工大学学位论文独创性声明作者

7、郑重声明：所呈交的学位论文，是本人在导师的指导下进行研究工作所取得的成果。尽我所知，除文中巳经注明引用内容和致谢的地方外，本论文不包含其他个人或集体已经发表的研究成果，也不包含其他已申请学位或其他用途使用过的成果。与我一同工作的同志对本研究所做的贡献均已在论文中做了明确的说明并表示了谢意。若有不实之处，本人愿意承担相关法律责任。学位论文题目：萌声岛电信3G业务市场营销策略研究-月作者签名：日期：1年大连理工大学学位论文版权使用授权书本人完全了解学校有关学位论文知识产权