茉莉花茶项目营销方案

《茉莉花茶项目营销方案》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、花香茉莉茶满榕城——茉莉花茶网络营销第四届建行“e路通”杯2010全国大学生网络商务创新应用大赛花香茉莉茶满榕城——茉莉花茶网络营销目录一、项目简介1.选题背景····························································32.茉莉花茶网络营销分析···············································438花香茉莉茶满榕城——茉莉花茶网络营销2.1茉莉花茶网络营销分析市场SWOT···············

2、·················52.2网络营销的优势················································52.3网络营销的劣势················································6二、我国茉莉花茶市场分析1.茉莉花茶行业分析···················································62.现阶段茉莉花茶市场形势································

3、·············73.茉莉花茶市场容量需求··············································84.未来市场预测及投资分析·············································9三、福州市茉莉花茶企业营销现状及问题分析1.福州市茉莉花茶产业的优势··········································102.福州市茉莉花茶企业营销存在的问题···························

4、······103.福州市茉莉花茶营销对策··············································11四、茉莉花茶项目营销方案1.福州闽蜜香公司简介·················································132.茉莉花茶市场STP分析··············································143.茉莉花茶市场4C分析·······································

5、········18五、茉莉花茶项目的网络推广策略1.总体策略······························································2138花香茉莉茶满榕城——茉莉花茶网络营销1.策略诠释······························································212.品牌文化策略·························································223.网

6、络营销实施·························································23六、财务分析1.股本结构······························································282.资金来源与运用·······················································283.财务报表···········································

7、··················294.投资回报·····························································305.潜力分析·····························································30七、项目风险与控制1.政策风险与对策·······················································312.市场风险与对策·············

8、··········································323.经营风险与对策·······················································32附录一：茉莉花茶项目消费者问卷调查·································33附录二：茉莉花茶消费者年龄结构图·····································