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1、华中师范大学硕士学位论文武汉老字号的历史与振兴姓名：周英姿申请学位级别：硕士专业：专门史导教师：姚伟钧20080501AbstractTheoldesteblishedChineseshopsarenotonlythehistoryconcentrationofanurban,butalsothehistoryconcentrationofacountry.Theyhavedeepculturalinsideinformation,stronghistorical&culturalvalueande
2、conomicvalue.AndtheyareimportantcarriersofChinesecultureandthehistory.Butalongwiththeeconomydevelopment,overwhelmingmajorityoftheseoldshopbrandstodayhavevanishedfromthemarket’besidesthefewpartsstillmaintainingvigorous,theWuhanoldshopsarenotexceptional.
3、It'sveryimportanttorallythetime-honouredChineseoldbrandsnotonlyforprotectingtheculturalheritageofChinesenation,butalsopromotingeconomicdevelopment,strengtheningcompetitivepowerofthenationaleconomy,enlargingemployment.ThisarticletakesWuhantime-honouredb
4、randasanobjectofstudy,choosingfromtheoldesteblishedChinesebrands.MainlybecauseWuhancitysituatesattheautochthonouszone,anditistheconnectionregionofbothnorthandsouthculture,theoverwhelmingmajorityofoldnorthernandsouthernshopsgatherinWuhancity.Therefore,g
5、raduallyithasformedthecharacteristicsoftheoldWuhanshops:completetypes，includeingthenorthandsouthstyle,glorioushistory.It'smeaningfultostudythethehistoricalvicissitudeofoldWuhanbrands.ThisarticleistoachieveaneffectofrescuingoldWuhanbrands,mainlythroughc
6、ombingitshistory,analysingthereasonsofprosperityanddeclination,absorbingexperiences&lessonsfromit.Inthisarticle,theauthordiscussedtheretrievalmeasures:Macroscopically,thegovernmentmuststrengthenthesupportandprotectionforthetime-honouredbrands;Microscop
7、ically,thetime-honouredbrandsmustrelyontheirowneffortstorevive.Theymustprofitfrommodemmanagement,particularlymodembrandsstrategies.TheauthorhopesthattheresearchonoldWuhanbrandswouldbeacontributiontothetheoldesteblishedChineseshops.Keywords:oldWuhanbran
8、d;History;Reason;Brandm华中师范大学学位论文原创牲声明和使用援权说明原刮性声明本人郑进声叨：所^1.交的守:位论义，足木人师衍4卜，独立逊彳/•研究丨：作所取得的研究成果。除文中[：！经标明引川的内存外，本论义'彳；(ifrfr:何』(；他个人或集体已经发表或撰写过的研究成果。对木文的研究妝献的个人和染体，均已/I-:文中以明确方式标明。本声叨的法m结果山木人承川，作者签名：I差Ij^J^曰期：▲&年PI//曰学位论丈版权使用桡权书本学位论文作界
