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1、天津大学硕士学位论文我国玻璃市场研究及耀华集团营销战略选择姓名：孙玉洁申请学位级别：硕士专业：工业工程导教师：汪波;马文超20020701AbstractThispaperutilKsesrelatedtheoryofmodemmarketingtheoryandenteiprisestrategicmBm^mmt,combineQinHuangDmYaohiiaGroupspecificconditioBalanalyse,Themarketingstrategyisstudieddeeply,ithasb
2、^nestablishedthatYaohuaGroupdevelopmentstrategy,andaccordingtothisstrategy,havesuggestedthatsalestrategyismadsupandtheconceptionofitscontrolThispaperhasfirstinttoducedtheglassmarketneseajichofourcountiyaswellasrelatedtheoryofmarketsalestmtegy，aimsatestablis
3、hingoverallframefortheanalysisofthispaper,Thenwiththistheoryisguidance,forshining，theactualcoiKiittonofChinagrouphasearnedoutthoroughanalysis，陶sesthroughtheenwonmentalanalysismethodintheaspectofstrategicmanagement,YaohimGrouppresentsituationisanalysed，havee
4、stablish^withthistoshinecompetitivestmtegyandthemarketsalegoalofCUmgroup,canyoutmarketthinminutefinally,onp^rcairiesoitfiirtterraseaichfoundationfortheglassmarketofourcomtry,andttenforQinhuangdaoYaohuaGroup,theboumlaiyfactorofoutershroudhavecarriedoutsyste
5、maticovemllamlysi$mdapplicationSWOTmethodisthisenteipriseImveselecteddynamicdevelopstrategictype,havedeterminedgoalmarket;Withrationwithctetennine彻naturemethod,withtterelatedsoftwareofmanagementopemtionaii^searchestablishingtheChinesemarketfomcastmodelofpla
6、teglass^foreseeingforthedemandofplateglassofnear3yearsofChina,mingfoi^astresultandamiysingspecificlytoshinetteproductmarketofCMmglasshasestablishedthesalecombinationstrategyaccordingtogoalmarket(iiKludeproduct,priceandchmml滿promotetosell>I^perhavementionedf
7、inallytoYaohuathespecificmeasureofgroupmarketsaletactfulenforcemeBtandcontrolKeywords:glassindustry^Demandforecast.Marketingstrategy,Ssviron斑entamlysUfMarketingsegmentatkm*独创性声明本人声明所呈交的学位论文是本人在导师指导下进行的研究工作和取得的研究成果，除了文中特别加以标注和致谢之处外，论文中不包含其他人已经发表或撰写过的研究成果，也不包
8、含为获得天津大学或其他教育机构的学位或证书而使用过的材料。与我一同工作的同志对本研究所做的任何贡献均己在论文作了明确的说明并表示了谢意n学位论文作者签名曰A签字日期：J时年；7月学位论文版权使用授权本学位论jr作者完全了解天津大学有关保留、使用学位论文的规定。特授权天津大学可以将学位论文的全部或部分内容编入有关数据庳进行检索，并釆用影印、缩印或扫描等复制手段保存、汇编以供查阅和借阅。同意学校向国家有
