我国纸业市场分析及MCCP营销战略研究

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1、天津大学硕士学位论文我国纸业市场分析及MCCP营销战略研究姓名：闫成珉申请学位级别：硕士专业：工商管理指导教师：汪波20090701ABSTRACTAlongwiththegreatchangesofdomesticandforeigneconomicsituations，thefurtheradjustmentofnationalpapermakingindustrialpolicy,accessiontotheMCC，oneoftheworld’Stop500enterprises．GreatchangeshavetakenplaceinMCCPaper

2、’sinternalandexternalenvironment,MCCPapergainthefurtherdevelopmentinspaceandplatformfordevelopment．Butitalsowasworstaffectedbytheextraneouschange。Accordingtoenterprise’Sinternalconditionandexternalenvironment’Sinfluence，itbecomethecorecompetitivenesstocnhancesenterpriseandimportant

3、guaranteetOrealizescompany’Sstrategictarget．forMCCPAPERtothestudyandformulatethepracticalandfeasibledevelopmentalstrategy,itisanever-presentandimportantissueforMCCPapertostudyandformulatethepracticalandfeasibledevelopmentalstrategyallimportantissue，wePreliminarystudythisissueinthis

4、article．ThisarticletaketheMCCPactualsituationasa_startingpoint，taketheideaoftheScientificoutlookonDevelopmentastheinstruction,integratestrategymanagementelementarytheoryandthePESTanalysismethod，allaystheexternalenvironmentoftheenterprise．Italsoallayspapermakingprofessioncharacteris

5、ticintechnical，fund,scale，resourcesandnationaleconomy．Italsoallayspapermakingprofession’Scompetitionsituationwithbaudfivekindofcompetitionstrengthmodel．ithadpointedoutthecurrentsituation,thepapermakingenterprise’Sformalizationmanagement，capitaloperation’Sability,resourcesrestraint’

6、SsituationandmarketabilityhavebecomecompetePrincipalmeansaswellastheimportantfactorofinfluenceindustrialprofit．Then,itanalysestheMCCPinternalpresentsituation,includingresourcesandabilityhumanresources，stealthresources，financialresourcesaswellasmanagedcapacity,marketingability,produ

7、ctivity,innovationability，ithasfoundouttheenterprise’Ssuperiorityandtheinsufficiency．Then,throughtheBCGmatrix，itanalysesthestrategiclocalizationofthemarketofMCCPaper’Sproductsincludingprintingandwritingpaper,convertingpaperandpackingpaper．UsingtheSWOTanalyticmethod，Itmakesthreekind

8、ofcompetitionstrategiesinv