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1、浙江大学硕士学位论文动漫之都”何以崛起？一杭州动漫产业发展的战略分析姓名：翁嫣申请学位级别：硕士专业：新闻传媒与社会发展导教师：易容20050208HowtobecometheCapitalofAnimation：StrategicAnalysisontheDevelopmentofHangzhouComicandAnimationIndustryWENGYAN(MajorinJournalism)DirectedbyYIRON(AssociateProfessor)AbstractChineseComicandAnimationIndust
2、ryhadabrighthistory,butnowitisdifficulttorecoverafterthecomedown.Inordertoturnthescales,Chinesegovernmenttakesstepsinsuccessionandcarrysoutpoliciestosupportit.WiththelocaleffortsallroundChina,aclusterofcenters,suchasBeijing,Shanghai,Hangzhou,Su-Xi-Chang,havebeenestablishedt
3、odevelopimportantComicandAnimationIndustry.Hangzhou,famousasthe"Heavenontheearth",takesdrasticdecisiontomakeitself"CapitalofComic&Animation",Havingpreferableresourceandthesubstantialfundament,witiiflievigorouspromotionfitwnthegovernment,theComicandAnimationIndustryinHangzho
4、uhasaprosperousfuture.However,weaknessesexistinthecontentoffiroductionsandthecreativeabilityoftheiq>streamoftheindustry.Therearealsowaneobstaclesintheabilitiesofrelatedindustriescontrolling,soundsoviceandindustrialextending.Asaresult,thereisstillalongwaytogoforHangzhoutoach
5、ievethegoalofbecomingtheCapitalofComic&Animation.Thatistosay,thedevelopmentofComicandAnimationIndustryinHangzhoumustavoidtheconditionthatindividualirrationalityleadingtotheindustrialirrationality,whichmakestheCapitalofAiumationnotworthyofthename.BasedonthedevelopmentoftheCo
6、micandAnimationIndustryintheworld,theauthorobjectivelyanalyzesthestatusofHangzhou'sComicandAnimationIndustryinthecountry,exploresthepresentsituationofHangzhouanimationindustry,pointsouttheproblemslyinginitsdevelopment,andproposesthesolutions.Hangzhoumustenhancetheinitialabi
7、lityofcomicandanimationcreations,perfecttheindustrialchain,andtakeadvantageofresourcesinallaspects.TheconstructionofCapitalofComic&AnimationbuildsupaneffectivedemonstrationforthecountryaswellasbenefitsthedevelopmentofHangzhouComicandAnimationIndustry.KeyWords:ResearchonHang
8、zhouComicandAnimationIndustry;Domesticstatusanalysis;Countermeasuresconsideration浙
