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1、大家网[www.TopSage.com]考研英语历年真题来源报刊阅读100篇Text2 Afuzzypicture "THISisareallyexcitingtime-aneweraisstarting,"saysPeterBazalgette,thechiefcreativeofficerofEndemol,thetelevisioncompanybehind"BigBrother"andotherpopularshows.Heisreferringtotheupsurgeofinterestinmobile
2、television,anascentindustryattheintersectionoftelecomsandmediawhichoffersnewopportunitiestodevicemakers,contentproducersandmobilenetworkoperators. Already,manymobileoperatorsofferaselectionoftelevisionchannelsorindividualshows,whichare"streamed"acrosstheirt
3、hirdgeneration(3G)networks.InSouthKorea,televisionisalsosenttomobilephonesviasatelliteandterrestrialbroadcastnetworks,whichisfarmoreefficientthansendingvideoacrossmobilenetworks.InEurope,theItalianarmof3,amobileoperator,recentlyacquiredCanale7,atelevisionchan
4、nel,withaviewtolaunchingmobileTVbroadcastsinItalyinthesecondhalfof2006. Meanwhile,AppleComputer,whichlaunchedavideocapableversionofitsiPodportablemusicplayerinOctober,isstrikingdealswithtelevisionnetworkstoexpandtherangeofshowsthatcanbepurchasedforviewingo
5、nthedevice,including"Lost","DesperateHousewives"and"Law&Order". Despiteallthisactivity,however,theprospectsformobileTVareunclear.Forastart,nobodyreallyknowsifconsumerswillpayforit,thoughsurveyssuggesttheyliketheidea.Informa,aconsultancy,saystherewillbe125mmob
6、ileTVusersby2010.Butmanyothermobiletechnologiesinspiredhighhopesandthenfailedtoliveuptoexpectations.AndevenifpeopledowantTVonthemove,thereisfurtheruncertaintyintwoareas:technologyandbusinessmodels. Atthemoment,mobileTVismostlystreamedover3Gnetworks.Butsendin
7、ganindividualdatastreamtoeachviewerisinefficientandwillbeunsustainableinthelongrunifmobileTVtakesoff.Sothegeneralconsensusisthat3GstreamingisapreludetotheconstructionofdedicatedmobileTVbroadcastnetworks,whichtransmitdigitalTVsignalsonentirelydifferentfrequenc
8、iestothoseusedforvoiceanddata.Therearethreemainstandards:DVBH,favouredinEurope;DMB,whichhasbeenadoptedinSouthKoreaandJapan;andMediaFLO,whichisbeingrolledoutinAmerica.WatchingTVusi